We are proud to announce that Shannon Zseleczky has joined Shop Eat Surf and will lead sales, marketing and business development in this new chapter for the company.
Shannon, who is well known and very respected in the industry from her tenure at SIMA, has the perfect resume for the role.
As Managing Director, Shannon worked with surf industry leaders to overhaul SIMA’s marketing and communications, and to revamp the SIMA Awards and local seminar series. In addition, Shannon managed the annual Waterman’s event as well as SIMA’s membership.
She also spent two years working in marketing at Surf Expo, Shop Eat Surf’s new owner, where her duties included planning and management of fashion shows, industry parties and sponsorship activations.
Shannon graduated from UC Irvine with a degree in Art History and lives in Cardiff with her husband, Rob.
“I am thrilled to be joining Shop Eat Surf,” Shannon said. “The outlet has always been the first place I turn to for industry news and I look forward to working with Tiffany and the team to grow Shop Eat Surf and increase its reach.”
Roy Turner, Surf Expo Show Director and SVP at Emerald Expositions, agrees that Shannon’s background aligns well with Shop Eat Surf’s existing business as well as future plans.
“Shannon’s experience, personality and understanding of the industry are a perfect fit as we look to grow our online community, daily reporting and services,” Roy said.
Shannon can be reached at shannon@shop-eat-surf-outdoor.com
