Hailey Bieber and ROXY Surfer Kelia Moniz Unveil Third Sister Collection

Hailey Bieber and Kelia Moniz bring their urban flare to the new collection.
Published: March 20, 2020 Press Release

After two successful collections inspired by their friendship, Hailey Bieber and Kelia Moniz are bringing their touch to this third Sister collection, in partnership with ROXY.

SWIM MEETS STREET

“Kelia and I share a love of a tomboy style with a feminine twist and this really shines through in the latest Sister collection we designed with ROXY.
It’s a great mix of oversized pieces, chunky sweats and flattering swim in some of my favorite colors. The collection is perfect to lounge at the beach, wear for drinks with friends… and surf of course!”
– Hailey Bieber

When it comes to the shades of the new sister collection, the two friends went with something very different from the first two editions: “We kept things really neutral with whites and obviously denim, and then we added a pop of color with some lime green” says Kelia.

The style is definitely more urban, or as Hailey puts it: “our take on swim meets street!”. The collection showcases a wide selection of products, including comfortable sweats in a crisp white, swim in a vibrant lime green and oversized t-shirts to pair with the season’s ROXY jean jacket.

In Kelia’s own words: “Every ROXY Girl will find something in this collection that will become her new favorite!”

Collection available now on Roxy.com.

ABOUT HAILEY BIEBER:

Hailey Bieber has quickly established herself as one of the most sought-after models of her generation and is making a name for herself on and off the runway.

After receiving her big break courtesy of LOVE magazine, she has since appeared on runways for the world’s most famous designers and graced the covers of internationally acclaimed editorial publications such as Marie Claire, Harper’s Bazaar, Elle and LOVE Magazine.

ABOUT KELIA MONIZ:

With 2 world championship titles, Kelia is one of the most graceful, carefree, and above all, versatile surfers in the world. As a young child, Kelia and her four brothers were dropped off at Waikiki early in the morning and didn’t get picked up ’til sundown. By fourteen, she was not only competing against the world’s best in longboarding, but also beating them.
She’s known as “Sister” among all the South Shore folk because that’s what she’s become to the world at large. Kelia’s biggest goal: “I want to help make women’s surfing bigger.”

ABOUT ROXY:

ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series