Anderson .Paak harbors a deep knowledge of (and appreciation for) the classics. Be it music-making or his “Vanderson” collection with Vans, .Paak’s projects pay homage to icons of the past by fusing the lessons their art offers with his unique methods of creative expression. Bringing past and present together in such a way is no small feat, and the eight-time Grammy-award winningartist and Vans Global Music Ambassador’s inherent, tasteful method of doing so is one of the qualities that makes him so special.
Anderson .Paak is “Off the Wall” through and through, and his boundless creativity and playfully rebellious spirit are spotlighted in the new“Classic Since Forever” campaign.
In 2007, .Paak, then an ambitious 21-year-old, left his hometown of Oxnard, California and headed to Hollywood to enroll in drumming school. He needed a job to help pay his tuition and he found one as a retail sales associate at a Vans store in Los Angeles’ Canoga Park neighborhood. Now, 15 years fully committed to a life in music and joining the Vans family, he’s achieved the highest level of musical success.
Even after eleven Grammy nominations and eight victories, .Paak understands the importance of sticking true to his roots and trusting his taste, much like the Vans Classics line. Consisting of Vans’ most timeless styles — the Authentic, Era, Slip-On, Sk8 Hi and Old Skool, some of which were included in the recent “Vanderson” collection — all done up in familiar color schemes, the Vans Classics line was made for free spirits, innovators, creators, and anyone anywhere in the world with an “Off the Wall” mindset of their own.
Each pair in the Vans Classics line is spotlighted in a new lookbook and short video that shows .Paak drumming in full ‘70s-inspired Silk Sonic regalia, including his signature mushroom wig. The pairs shown in the video are available now via Vans.com/classics. More Vans ambassadors will join the “Classic Since Forever” initiative in the coming months as well, with model Paloma Elsesser set to front the Fall campaign.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors, and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music, and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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