Saltwater Boys Company recently expanded into direct to consumer sales with the opening of a flagship retail store on Saint Simons Island, Ga.Â
Saltwater Boys Company’s strategic expansion, building its flagship store on St Simons Island Ga. reflects their commitment to intimate shopping experiences in trendy locations. Founder Laci Hewett emphasizes the importance of the hand in their high-quality outdoor lifestyle apparel, driving their remarkable 300% yearly growth.
The success of their Spring 24 pre-sale, reaching capacity and capping orders early, underscores the brand’s popularity.
Saltwater Boys Company credits Surf Expo for connecting with industry leaders, citing Ron Jon Surf Shops as their largest wholesale account originating from the expo floor.
With a distribution network spanning 250 boutiques and luxury resorts in the Caribbean, Saltwater Boys Company plans to enhance its resort presence by introducing a resort-focused sales force based out of Miami Fla. Additionally, they aim to cultivate existing relationships, welcoming a new representative group located in Dallas, Tx. and are exploring additional store locations in Florida and South Carolina for 2024. The company’s ambitious plans indicate a promising trajectory for record growth.
