Rhythm and Jack Freestone set out to collaborate on building great content for those interested in the progression of alternative surfing.
They first worked together in 2023 on the surf film Oasis, which showcased Freestone’s surfing through parts of Mexico as part of a Rhythm trunk campaign. During the project, a genuine friendship grew between Rhythm and Jack — a like-minded, down-to-earth character.
On March 28th, 2024, Rhythm, a contemporary surf brand based in Burleigh Heads, is stoked to announce a partnership with Jack Freestone as he joins the team as an advocate surfer for 2024.
At first glance, the Rhythm and Freestone partnership may seem unlikely; on the one hand, you have an authentic alternative surf brand, and on the other, you have a world tour-level surfer. However, as times change, Rhythm is searching to expand its storytelling in alternative surfing, looking for a high-profile surfer to help push the boundaries of drawing different lines on a wave. Rhythm sees Jack transition from competitive surfing to free-surfing by expanding his quiver of boards and ultimately driving towards a similar goal of pushing the boundaries in alternative surfing.
As part of the Rhythm team, Freestone will collaborate with the brand on surfing projects, marketing initiatives, and community engagement. Follow @rhythm on social media for updates on Jack Freestone’s and Rhythm’s partnership.
About Rhythm.
Rhythm, a contemporary surf brand based in Burleigh Heads, Australia, surfaced in 2003. With a vision of evolving the modern wardrobe, Rhythm designs garments specifically curated for individuals who embrace and embody the coastal lifestyle.
Rhythm consistently pioneers the evolution of coastal fashion and fosters creative storytelling for a community of surfers, creatives, and free thinkers along the coast. With a global presence in over 1000 retail stores, we kindle a journey of exploration for customers, guiding them to discover the latest cultural trends and their wardrobe needs. As they tune into our channels, they effortlessly immerse themselves in inspirational style and authentic storytelling.
We aspire to shape a new wave of coastal fashion, with our design philosophy tied to the sea, expressed through local culture, and underscored by sustainable practices. We rely on our expanding community of individuals to continue evolving and exploring off the well-worn path.
Visit Rhythm online at www.rhythmlivin.com and follow @rhythm on social media for the latest news and updates.
