Nike announced major leadership changes Monday under new CEO Elliott Hill, who rejoined Nike in September.
The company has eliminated its president, consumer, product and brand role as of May 2. Longtime Nike executive Heidi O’Neill, who has held the role since June 2023 and been at the company for more than 26 years, will remain a full-time non-executive in an advisory role until she retires from the company on Sept. 5.
“For nearly three decades, Heidi has been a true champion for Nike, for sport and for athletes across the globe,” Hill said in a statement. “Her vision and dedication over the years have left an indelible mark on Nike and created an impact on the world of sport. Among Heidi’s many successes, she most recently elevated our brand voice, and innovation and product pipeline by putting sport and athletes at the center of everything we do. I want to thank Heidi for her passion, commitment and service and wish her the best on her next adventure.”
O’Neill’s former role will now be divided into three distinct areas: consumer and sport; marketing; and product creation, which includes innovation and design. All three will report to CEO Elliott Hill.
Nike’s New Senior Leaders
Nike’s new senior leaders are:
- Amy Montagne, previously VP/GM global women’s, is now president, Nike. She is responsible for serving consumers across all sports and driving future growth for the Nike brand.
- Phil McCartney, formerly VP, footwear, is now EVP, chief innovation, design & product officer. The role includes how Nike, Jordan, and Converse innovate, design, and create products for athletes around the world.
- Nicole Graham, previously chief marketing officer, is now EVP, chief marketing officer and will lead Nike, Jordan, and Converse’s marketing.
- Tom Clarke, currently strategic advisor to the CEO and member of the SLT, has assumed the new role of chief growth initiatives officer.
“I’m confident that with this new structure and leadership team in place we will be able to better line up and leverage all the advantages that make Nike great,” Hill said. “These exceptional leaders bring extensive Nike experience and have been instrumental in resetting our priorities to lead with sport and put the athlete at the center of everything we do.”
Tom Clarke. Photo courtesy of Nike.
O’Neill joined Nike more than 26 years ago. In 2020, she succeeded Hill, the former president of consumer and marketplace on April 1, after he retired.
Hill returned to Nike in September 2024 as CEO.
O’Neill entered an agreement indicating that her departure is an involuntary termination without cause. She’ll continue to receive her annual base salary and employee benefit plan until September, and she’ll receive her outstanding equity awards on the separation date.
On Nike’s earnings call in March, Hill said revitalizing the brand’s wholesale relationships was key to the company’s go-forward plan, but warned that tariffs would impact the next quarter’s results.
Total revenue declined 9% year-over-year to $11.3 billion, a decrease of 7% in constant currency.
“While we met the expectations we set, we’re not satisfied with our overall results,” Hill said on the call. “We can and will be better.”
Nike CEO Elliott Hill. Photo courtesy of Nike.
