Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This limited-edition capsule, which includes a swim bottom, top, and cozy camp towel, seamlessly fuses Wild Rye’s adventurous alpine ethos with SEPTEMBER’s refined oceanic craftsmanship.
“We’ve always believed that women shouldn’t have to choose between performance and style—and SEPTEMBER shares that same spirit,” said Cassie Abel, Founder and CEO of Wild Rye, who first met Erika Togashi, founder of SEPTEMBER at Title Nine’s Movers & Makers project where the two CEOs bonded over a shared passion for elevating women in the outdoors. “This collaboration is a celebration of the women who live fully—whether in the mountains or in the ocean—and need gear that keeps up. Beyond the beautiful design and technical performance, what makes this collaboration truly special is our shared commitment to doing better—for the planet, and for the people behind the products. SEPTEMBER’S methodical approach to sustainable materials and fair labor deeply aligns with our own values, making this partnership feel as natural as it does meaningful.”
The Wild Rye x SEPTEMBER capsule collection features three thoughtfully designed pieces that marry function, style, and sustainability. The Lucky Bottom (MSRP $94) is a high-waisted bikini bottom made from recycled ECONYL® nylon, offering a flattering fit and timeless surf-inspired style. Paired with the Moana Top (MSRP $94), a full-coverage, pull-over bikini top designed for comfort and support through every adventure—whether you’re swimming, surfing, or lounging riverside—this set is built for active days in and out of the water. Rounding out the collection is the Camp Towel (MSRP $40), a quick-drying microfiber essential featuring a custom seasonal print. Perfect for post-swim dry-offs, trailhead changes, or wiping down after a ride, it’s the ultimate adventure-ready companion.
With over 17 years of design experience—including roles at Patagonia and The North Face—Erika brings a deep connection to mountain sports that complements Cassie’s alpine roots, making their collaboration a natural fusion of surf and summit.
The new Wild Rye x SEPTEMBER Collection is available now online at wild-rye.com.
About Wild Rye:
Founded in 2016, Wild Rye™ creates beautifully designed technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style. Whether a beginner, pro, or après enthusiast, we are committed to creating a welcoming and confidence-inspiring environment for women for all the ways they play wild.
Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility—we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country. Learn more at wild-rye.com / @wild_rye_
About SEPTEMBER:
SEPTEMBER is more than just swimwear—it’s a movement for women who live for the ocean and thrive on adventure. Founded by designer and surfer Erika Togashi, SEPTEMBER creates high-performance, sustainably crafted swimwear designed by women, for women. Every piece is thoughtfully made using premium recycled fabrics and ethical manufacturing practices, blending effortless style with lasting function. Rooted in a deep love for surfing and the vibrant community, our mission is simple: empower women around the world to embrace every wave, every adventure, and every moment with confidence, style, and purpose. Learn more at septembertheline.com and join the movement on Instagram @septembertheline.
