Foreign Rider Co. (https://foreignrider.com). As a company focused on real quality and premium materials, the entire buildout of the FR. Utah shop was handcrafted locally in the USA. The space serves as both a retail studio and gallery—providing each guest with a unique experience to touch and feel each fabric, allowing them to see where the product fits into travel, daily performance, and recovery.
All photographs featured in the shop were captured on motorcycle and surf trips around the world, showcasing raw landscapes that exemplify the exploration of fr.eedom. Guests can experience Foreign Rider in a visual sense through FR. Films, which play on a large-format screen mounted to a custom-built wall.
Foreign Rider is proud to be an official partner of the Utah Jazz and Utah Mammoth, further connecting the company to the local athletic community.
A Different Approach to Sportswear
Foreign Rider is a premium sportswear company built around one main idea: What does fr.eedom mean to you? Founded in 2009 by technical apparel pioneer Ralph Dunning, the company was created to build products that reflect purpose, responsibility, and the pursuit of a more considered life. Designed for comfort, performance, and travel, each piece is made with intention—prioritizing thoughtful design, responsible sourcing, and long-term durability.
After decades of leading innovation in performance apparel, Dunning started Foreign Rider to push back against an industry he saw heading in the wrong direction—one where speed and cutting corners had replaced intention and integrity. Foreign Rider exists to offer an alternative. The company’s work centers around the idea of fr.eedom—personal, physical, creative—and the belief that what we wear can support the pursuit of it.
Built for the Life of an Athlete
Whether you’re pushing on the trail, recovering off the bike, or navigating daily life, each piece is engineered with the demands of athletic living in mind. Foreign Rider was born from founder Ralph Dunning’s own post-ride rituals—where comfort, recovery, and mobility mattered just as much as performance. After decades immersed in cycling and global travel, Ralph saw the need for gear that could carry him seamlessly from training to travel, from movement to downtime, without compromising on function or feel. The result is a system of versatile essentials—designed to perform when needed, offer comfort when you slow down, and elevate the everyday, whether dressed up or worn casual.
Ralph’s background in motorcycle and cycling culture continues to shape the brand’s spirit of exploration of fr.eedom. Our ethos is rooted in a culture of motion—one that ties into moto, surf, cycling, trail running, and anything else that embodies the exploration of fr.eedom. These are the environments that we are a part of, and the people who live them are the reason we build. This mission comes to life through Foreign Rider Films—an ongoing series capturing the stories of people who are defining what fr.eedom means to them. From athletes and artists to creators and entrepreneurs, each film explores movement, discipline, passion, and place—all unscripted, raw, and transparent.
Watch the FR. Films series at: foreignriderfilms.com
Building Better Products — For the Right Reasons
In an era when many apparel companies cut corners, inflate prices, and rely on smoke-and-mirrors marketing, Foreign Rider is doubling down on quality. Everything the company makes is built to last, using premium materials, thoughtful patterns, and ethically responsible manufacturing. The goal is simple: allow more people to experience truly well-made products—without compromise. Foreign Rider’s collections are intentionally focused, with each piece developed to serve a clear purpose:
- Solace Collection – Comfort-driven and best-selling. Solace is crafted from a proprietary blend of ultra-soft cotton, modal, and stretch fibers. Designed for recovery and everyday wear, it delivers unmatched softness and ease without losing structure or style.
- Odyssey Collection – Performance-focused and technically advanced. Odyssey pieces are engineered with over 30 years of design expertise, built for athletes yet refined for everyday life.
- Merino Collection – Natural performance apparel made possible through Nuyarn® technology, which enhances the best qualities of merino wool for breathability, durability, and comfort.
- Heritage Collection – Timeless staples for work and casual settings. Understated silhouettes built to carry you through the day—without the need to change outfits.
All pieces are manufactured with trusted global partners that meet the company’s highest standards for quality and responsibility.
About Ralph Dunning
Ralph Dunning has spent over three decades shaping technical sportswear at the highest level. Early in his career, he pioneered the use of advanced fabric technology in golf apparel, effectively revolutionizing how the sport dresses. As the first person to bring performance materials into golf, Dunning launched the industry’s very first all-technical golf clothing line in 2001. After leaving his mark on the golf world, he founded Foreign Rider Co. with a vision of building something slower, sharper, and more meaningful for the athletic community. “We aren’t chasing trends or trying to be louder than the next company. We’re here to make better product, communicate stories about real people, and ask the right questions.” – Ralph Dunning
