GlassesUSA.com, a leader in the online eyewear industry, has partnered with O’Neill, the California-based surf lifestyle brand. Together, they are reintroducing a beloved customer favorite, the Harwood 2.0. This limited-edition eyewear, a fresh update to a consistent bestseller on the platform, is available exclusively on GlassesUSA.com.
The collaboration was born following the rapid sell-out of the original O’Neill Harwood frame, which became one of the site’s top-performing styles earlier this year. Given this demand, the brands joined forces to reintroduce the frame in a new, summer-focused edition. The relaunched Harwood 2.0 features a gloss clear crystal front, polarized O’Neill lenses in Deep Blue or Dark Green, and 100% biodegradable natural bamboo temples. The frame is prescription-compatible and includes the logos of both brands inside the temple.
Clear frames have emerged as the strongest eyewear trend of the summer, and the updated Harwood design taps into that momentum. With its laid-back West Coast aesthetic and lightweight construction, the frame was developed to meet customer demand for styles that are both versatile and trend-forward.
“We initially brought in the O’Neill Harwood as part of a limited capsule, and it sold out quickly,” said Mor Margalit, Director of Brand Merchandising at GlassesUSA.com. “We identified a growing demand for clear frames this season, and the Harwood 2.0 stood out as a natural candidate for an exclusive summer relaunch. O’Neill’s design language and lifestyle positioning align perfectly with this relaxed, stylish update to a frame our customers already know and love.”
“We are very happy to be working with Glasses USA on this bespoke O’Neill model Harwood,” said Fiona Bermingham, Int’l Business Development Manager of Bath-based eyewear manufacturer Inspecs Ltd. “The O’Neill brand is all about injecting style into any summer adventure, and these frames with their exclusive lens choices paired with crystal fronts and natural bamboo temples will ensure that Glasses USA customers will be able to channel all-day beach vibes.”
The O’Neill x GlassesUSA.com collection is now available exclusively on GlassesUSA.com.
About GlassesUSA.com:
Founded in 2007, GlassesUSA.com, a subsidiary of the Optimax Eyewear group, has quickly become one of the leading direct-to-consumer online eyewear retailers in the United States. We offer the largest selection of styles and brands, with over 10,000 styles of glasses, sunglasses, and contact lenses, making it easy for everyone to find their perfect pair. Our mission is to enhance our customers’ lives by delivering eyewear tailored to their unique needs, style preferences, and budgets.
By controlling the entire supply chain, from product design and manufacturing to optical lens production and the digital shopping experience, GlassesUSA.com provides exceptional savings, offering high-quality eyewear at up to 70% off traditional retail prices. Our broad selection includes popular brands like Ray-Ban, Oakley, Prada, and Gucci, as well as our own brands such as Muse, Ottoto, Revel, and Amelia E., starting from just $29, including shipping. GlassesUSA.com also offers a variety of optical lens options, coatings, and upgrades to meet every customer’s needs.
GlassesUSA.com develops and deploys innovative technology and AI-driven solutions to transform the eyewear industry and offer customers a seamless shopping experience.
Our products are meticulously crafted in our state-of-the-art optical lab in Atlanta, GA, with next-day shipping available across the US. GlassesUSA.com is part of the Optimax Eyewear group.
For more information, please visit https://www.GlassesUSA.com
