Sweet Protection, the industry leader in high-performance helmets, eyewear, body protection, and technical apparel, announced today that it has named Waypoint Outdoor as its master sales agency for North America. By partnering with this premier nationwide sales group, the renowned Scandinavian brand will significantly strengthen its presence and market reach in the United States and Canada.
Waypoint Outdoor will officially begin serving as the master sales agency for Sweet Protection in North America on Sept. 1, combining the company’s internal sales forces on the West Coast and Rocky Mountain regions with a vast network of accomplished sales representatives throughout the rest of the U.S. and Canada. Waypoint Outdoor’s expansive sales infrastructure will replace Sweet Protection’s previous model of independent sales representatives.
Based in Seattle, Waypoint Outdoor is the largest sales organization in the outdoor industry and has worked with brands such as Helly Hansen, Smartwool, NEMO and Arc’teryx.
“The past two years have presented our industry with a number of challenges, prompting us to review our current practices and explore new opportunities,” said Bob Donker, General Manager for North America of Active Brands, the parent company of Sweet Protection. “To capitalize on the significant opportunity we see for the brand we’ve partnered with Waypoint, a highly experienced and well-resourced master sales agency. This collaboration provides us with a larger team, a best-in-class go-to-market model, and a broader reach, which will help us grow and strengthen our relationships across the territory.”
As part of this transition, Ryan Davis, previously the Sales Manager for Sweet Protection, will join the Waypoint Outdoor team as a Brand Manager, ensuring a seamless transition and continuity for the brand.
“We are thrilled to be a part of the Sweet Protection team and welcome them into the Waypoint family,” said Bob Holding, Waypoint CEO. “Their commitment to innovation and athlete-driven design perfectly aligns with our own passion for elevating world-class brands. Our team is eager to introduce Sweet Protection to new retail partners and help expand their footprint across North America.”
About Sweet Protection
Sweet Protection combines industry-leading innovation with the finest craftsmanship to create the most advanced helmets, goggles, and technical apparel for ski/snowboard, bike, and paddle sports. The company was founded in 2000 by a tight-knit group of skiers, snowboarders, paddlers, and cyclists in Trysil, a mountain village in Østerdalen, Norway. Since the beginning, the brand has pursued a single goal: to keep athletes safe and inspire them to push their limits. Sweet Protection equips competitors at every level—from World Cup ski racers and Tour de France stage winners to winners of the world’s most decorated gravel races and downhill world champions in mountain biking—as well as weekend warriors. More information: www.sweetprotection.com
About Waypoint Outdoor
Waypoint Outdoor is a leading nationwide sales and marketing agency representing top-tier brands in the outdoor industry. Known for its strategic approach and extensive market expertise, Waypoint helps brands grow their presence and build strong retail partnerships across the United States.
