The Landmark Project, a Greenville-based company known for its design-driven outdoor-inspired apparel and accessories, celebrates its 10th anniversary with a special collection of reprised National Park tees. Since its founding in 2015, the brand has grown from a garage screen-printing operation into a nationally recognized company with products in more than 1,000 stores and over $1.4 million raised for conservation.
From Garage to National Stage
The Landmark Project was born out of founder Matt Moreau’s love for wild places and design. “I wanted a way to carry my connection to the outdoors into everyday life,” Moreau recalls. “At the same time, I couldn’t resist creating pieces I actually wanted to wear.” What began with hand-mixed inks and tees printed in a garage has evolved into a team of nearly 40 employees working together under one roof in Greenville.
The company’s growth has been fueled by licensing partnerships with organizations like the U.S. Forest Service and the National Wildlife Federation, along with landmark retail moments like landing its first order with REI, which placed the brand on a national stage.
A Mission That Grew With the Brand
Initially focused on making design-forward shirts that highlight our public lands, The Landmark Project has since woven conservation and sustainability into its core mission. The company has raised more than $1.4 million for partners, including Leave No Trace, the National Forest Foundation, and local nonprofits, while also giving back through volunteer trail work, cleanups, and product donations.
“Our customers carried Landmark into the world, wearing our products on hikes, trips, and adventures,” said Moreau. “They’ve been everything. They’re proof that what we make isn’t just apparel—it’s a way for people to carry their love of wild places with them.”
The 10th Anniversary Collection
To celebrate a decade of art for parks, The Landmark Project is reintroducing the designs that launched the brand, refreshed with better fabrics, improved fits, and more sustainable printing methods. The anniversary collection features iconic parks like Yosemite, Glacier, Grand Canyon, Zion, Olympic, Rocky Mountain, Arches, Joshua Tree, Crater Lake, Mount Rainier, and Yellowstone.
Every piece is made with 100 percent cotton, unisex fits, and water-based inks—a nod to the brand’s roots and a commitment to lasting quality. A custom hem label reading “Ten Years of Art for Parks” marks each garment as part of the milestone collection.
Looking to the Next Decade
As The Landmark Project looks forward, the company plans to expand into new product categories, deepen its conservation partnerships, and collaborate with retailers whose customers share a love for the outdoors.
“If people remember one thing about our story, I hope it’s that art has the power to inspire people to protect wild places,” said Moreau. “Our products are the canvas, but our real purpose is connecting people to the outdoors through design.”
To explore The Landmark Project’s 10th Anniversary Collection and learn more about its conservation efforts, visit www.thelandmarkproject.com or follow @thelandmarkproject.
About The Landmark Project:
The Landmark Project is an outdoor lifestyle brand dedicated to inspiring people to explore, protect, and enjoy the natural world. Founded in 2007 and based in Greenville, South Carolina, the brand is best known for its iconic graphic apparel celebrating America’s most treasured public lands and outdoor spaces. Driven by a mission to support conservation, a portion of every purchase helps fund public land protection effortsthrough partnershipswith organizations like Leave No Trace. With a commitment to sustainability and storytelling, The Landmark Project creates products that connect people to nature and encourage a lifelong love for the outdoors. To learn more, visit www.thelandmarkproject.com and follow @thelandmarkproject.
