Tilly’s, Inc. (“Tillys”), a destination specialty retailer of casual apparel, footwear, and accessories for young men and women, is thrilled to announce its partnership with American singer, actress and social media personality, Loren Gray centered around self-expression and finding your confidence.
Loren Gray blazed a new path during the dawn of vertical video, pioneering the short form video landscape making her one of the most followed creators in the world today. Her journey from her hometown in Pennsylvania to Los Angeles was fueled by confidence and an unwavering commitment to being her authentic self, two values that lie at the heart of the Tillys brand.
This partnership is a celebration of mutual ideals. Tillys’ ongoing ‘Discover Your Style’ campaign encourages individuality through fashion, while Loren’s own path was sparked by embracing her personal style as a teen – a decision that inspired her to start posting on social media and move to Hollywood. Those seemingly small decisions forever changed her life as she has since found major success as an actress, entrepreneur, and singer– her latest single “Monster” is now available on all streaming platforms. She embodies the belief that when you feel confident in who you are, you are empowered to take risks and chase your dreams.
“We share a lot of the same values. Tillys stands for confidence and expressing yourself, and I actually grew up shopping at Tillys, so this is a full circle moment for me. Bringing Pennsylvania to Los Angeles and sort of melding those two worlds is really exciting,” Loren said.
Tillys Vice President of Marketing Bobby Gascon echoed that statement, saying, “Loren Gray represents the confidence and creativity that define Tillys. Together, we’re celebrating individuality and inspiring our community to embrace their true selves — both in style and in life.”
Channeling her signature, effortlessly cool style, she curated ‘Loren’s Picks’– a selection of bold and versatile pieces that inspire confidence and self-expression. Her picks are available to shop online and in select retail stores.
To celebrate the partnership, Tillys will hold an exclusive in store event and meet-and-greet with Loren at their Irvine Spectrum store in December. They will also be hosting a sweepstakes giving Tillys Rewards Members the opportunity to win a private shopping experience with Loren and a plus one. Entry opened on Tuesday, October 28th at, https://www.tillys.com/loren-gray.
For more information on the brand, visit https://www.tillys.com/Â or follow Tillys on Facebook, Instagram, and TikTok.
About Tillys
Tillys is a destination specialty retailer of casual apparel, footwear, and accessories for young men, young women, boys and girls with an extensive selection of Iconic global, emerging and proprietary brands rooted in active, outdoor and social lifestyle. They recently launched their ‘Discover Your Style’ campaign, redefining the brand by emphasizing the importance of personal style as a driving force towards confidence and mental wellness, fostering positivity, and spreading “California Shine.” Tillys is headquartered in Irvine, California and currently operates 229 stores across 33 states, as well as its website, www.tillys.com.
About Loren Gray
Loren Gray continuously defies expectations. Beyond the surface of a staggering social media imprint (85 million-plus total followers and counting), the Philadelphia-born and Los Angeles-based disruptor has established herself as a confident and uncompromising singer and songwriter, dynamic personality, and successful entrepreneur. Unassumingly, has amassed over 55 million followers and billions of views on TikTok, earning her the title of “The Original Queen of TikTok” from Forbes. Loren further showcases her multifaceted talents in her debut movie and #1 Netflix hit, Incoming over 100 million career streams, she opens up like never before on her independent full-length debut album, Guilty and recent single Monster. Taking control of her vision with indisputable confidence and openness, Loren fosters an unwavering connection with all who come across.
