In the sport and outdoor retail industry, maintaining healthy margins is a year-round challenge. Whether navigating the holiday rush or the slower off-season, businesses are constantly looking for smarter strategies to streamline their wholesale operations and ensure they’re stocking the right products.
To help businesses tackle these challenges, Lightspeed is hosting a webinar on Nov. 18 alongside representatives of CBS Sports and Chubbies. Protecting Your Margins: Wholesale Practices That Work In Any Season will explore how smarter technology and efficient strategies can boost profitability. We’ll discuss the common pitfalls in wholesale that quietly eat into profits, how a connected wholesale network can lead to better purchasing decisions and practical ways to strengthen brand-retailer relationships for healthier margins.
Meet the Speakers
An expert panel will lead the discussion, bringing diverse perspectives from across the industry.
- Carson Searcy, co-owner of CBS Sports
Carson Searcy brings 36 years of hands-on experience from his family’s outdoor store in Western North Carolina. As a small business owner, he manages everything from product buying to sales and is committed to delivering exceptional customer service. - Alysha Bishop, wholesale customer operations specialist at Chubbies
Alysha Bishop is a dynamic operations leader with deep expertise in customer service and sales management. With a proven track record in system integration and process optimization, she is adept at translating feedback into strategic initiatives that drive growth and efficiency. - Kate Robertson, editor of Shop Eat Surf Outdoor
Moderator Kate Robertson is an editor at Shop Eat Surf Outdoor, where she focuses on covering the outdoor industry.
What You’ll Learn
This session will provide actionable insights into optimizing your wholesale operations. Key discussion points include:
- Common Wholesale Pitfalls: We will identify the operational traps that silently drain profits, from the delicate balance of overstocking versus stockouts to other hidden inefficiencies.
- Data-Backed Purchasing: Discover how leveraging a connected wholesale network provides the data needed to make informed purchasing decisions, ensuring your inventory aligns with market demand.
- Strengthening Partnerships: Learn practical ways to cultivate stronger relationships between brands and retailers, creating a foundation for healthier, more consistent margins throughout the year.
Join Us
Whether you’re a retailer looking to optimize inventory or a brand aiming to build stronger partnerships, this webinar will provide valuable strategies to enhance your business operations.
Ready to streamline your wholesale strategy and protect your margins? Register for the free webinar today!





