Consumer behavior has changed fast. Shoppers are more selective, more value-conscious and less willing to tolerate inconvenience. In addition to big-box stores, independents are also up against online marketplaces like Amazon and eBay.
This creates a critical challenge: how do you get customers into your store—and get them to come back—when buying online is often faster, easier and cheaper?
The answer isn’t a race to the bottom on price. It’s delivering what shoppers actually want from in-person retail: decision confidence and good value for money. This is especially true in a category like sporting goods, where quality, fit and performance are top priorities.
In this webinar, we’ll share what we learned from more than 300 consumers, and how to use these insights to build a winning sports retail playbook. We’ll cover how to:
- Use promos and perks strategically to get people in the door without resorting to constant discounting.
- Empower staff to deliver the fast, expert and personalized service that drives loyalty and repeat visits.
- Avoid missed sales and frustrated customers by improving stock availability, real-time visibility and assortment relevance.
- Use digital touchpoints and connected systems to set clear expectations and create a seamless shopping experience.
By the end of this webinar, you’ll walk away with a better understanding of what sports and outdoor shoppers value most from in-person retail, along with clear, actionable ideas to use the levers you already control—your staff, tech, products and perks—to build shopping experiences that are “worth the trip.”
