Consumer behavior has shifted dramatically in recent years, presenting a stark challenge for independent retailers. As shoppers become more value-conscious and less tolerant of inconvenience, brick-and-mortar stores are finding themselves in a fierce battle against online marketplaces like Amazon and eBay.
To help retailers navigate this landscape, Lightspeed and Shop Eat Surf Outdoor are hosting a free webinar on Feb. 26 focused on driving foot traffic and building loyalty in the active outdoor category.
The session addresses the critical question facing today’s store owners: How do you get customers into your store — and get them to come back — when buying online is often faster, easier, and cheaper?
The discussion will be anchored by data collected from a recent survey of more than 300 consumers. These insights will form the basis of a “winning sports retail playbook,” covering strategies such as:
- Strategic Promotions: Using perks to drive visits without relying on constant discounting.
- Staff Empowerment: Equipping teams to provide the fast, expert and personalized service that secures repeat business.
- Inventory Management: Improving stock availability and real-time visibility to prevent missed sales and customer frustration.
- Digital Integration: Utilizing connected systems to create a seamless shopping experience.
Attendees will leave with actionable ideas on how to leverage their existing assets — staff, technology, products, and perks — to create shopping experiences that customers deem “worth the trip.”
The webinar will feature industry experts including Lightspeed Product Marketing Manager Roslyn Gombe and Technical Solutions Consultant Ryan Baillie. The session will be moderated by Shop Eat Surf Outdoor Editor-in-Chief Tiffany Montgomery.
