XCEL Wetsuits has appointed Scott Anderson as its Head of Global Sales.
Scott joins XCEL with more than 10 years of experience building consumer brands and growing global sales and distribution. Prior to joining XCEL, he founded Anderson Products International, where he developed proprietary consumer brands sold through major retailers and established distribution partnerships in more than 20 international markets. Throughout his career, Scott has helped bring consumer products to markets in more than 70 countries worldwide.
“Scott brings extensive experience in building brands and developing global markets,” said Lance Varon, Head of Product at XCEL. “His background across sales, marketing, international distribution, product development, and operations will be a great asset as we continue to grow XCEL around the world.”
“I’m excited to have joined a brand with XCEL’s heritage and reputation. As we continue to grow, we will continue to do things the XCEL way and stay true to what has made the brand successful for the past 44 years. I’m looking forward to working with our team, sales representatives, retailers, and distributors to build on that foundation for the future.”
