Huckberry, the Austin-based independent men’s retailer and lifestyle brand, today announced the appointment of outdoor/retail industry veteran Todd Spaletto to its Board of Directors. Spaletto will also take on an active advisory role as Senior Vice President of Strategy.
Spaletto brings deep experience building global brands and running large-scale retail operations. He previously served as Global President of The North Face and, most recently, as President of Public Lands and Senior Vice President at DICK’S Sporting Goods.
Prior to stepping into this expanded role, Spaletto spent time working directly with Huckberry’s executive leadership team to help shape the company’s three-year strategic roadmap and annual operating plan. In his dual capacity as Board Member and SVP of Strategy, Spaletto will be embedded alongside the leadership team—splitting his time between Huckberry’s Austin headquarters and remote touchpoints—to bring operational scale to the company’s go-to-market engine while driving growth across brand, product, and channel expansion.
“Todd’s track record of scaling iconic outdoor and retail brands speaks for itself, but just as importantly, he understands what has made Huckberry special. He brings the exact mix of operational rigor, brand-building wisdom, and grounded perspective we need as we navigate our next chapter of growth.” said Richard Greiner and Andy Forch, Huckberry Founders and Co-CEOs.
“Huckberry has built something genuinely unique in retail—a brand rooted in quality gear, authentic storytelling, and real community,” said Spaletto. “Having worked closely with the team on their strategic planning over the last few months, I’ve seen firsthand the momentum and potential here. I’m excited to work with the team to build on that and help guide the operational scale needed to capture the massive opportunity ahead.”
Spaletto’s appointment comes as Huckberry continues to expand its footprint from its DTC foundation to an omni-channel strategy across its own stores and network of nation-wide premium wholesale partners.
About Huckberry Huckberry is the one stop men’s shop that’s equal parts lifestyle brand and media. Millions of guys trust the brand as their go-to source for discovering the world’s highest quality apparel, footwear, and gear to inspire and equip a more active, adventurous, and stylish life. Huckberry is pioneering a new lifestyle category called Everyday Adventure that sits between the traditional outdoor and fashion industries, and is serving it with a new business model that combines the best of retail, media, and community. To learn more, visit www.huckberry.com.
