Chili McCabe and Mark Tinkess of RVCA. Photo by SESO.
Charles Cantello and Bill Dreibelbis of Quiet Storm with Cory Higgins of Jetty. Photo by SESO.
Salty Crew meeting with the Island Water Sports team. Photo by SESO.
Salty Crew has a new collaboration with Field & Stream. Photo by SESO.
Salty Crew's Jason Shelton with Tyler Brown and Simone Stoll of 17th Street Surf Shop. Photo by SESO.
Dale Rhodes of Katin with Stephanie Nachnani, Riley Groves, and D. Nachnani of Coastal Edge. Photo by SESO.
New swim brand Marlen is already attracting a lot of buyers. Stores that carry it have told us it sells well. Photo by SESO.
Marlen owners Doris Gonzalez and Richard Villanueva are longtime industry reps and have now started their own brand. Photo by SESO.
Ryan Sugihara of T&C Surf, Paul Naude of Vissla and Sisstr, and Adam Borrello of T&C. Photo by SESO.
Team Quiksilver with the Maui Nix crew. Photo by SESO.
A model at the Hurley booth wearing an upcoming Hurley collaboration with Carissa Moore. Photo by SESO.
Madeleine Lange, Eric Pierce, and Michelle LeBlanc of Hurley. Photo by SESO.
Duvin debuted an expanded booth. Photo by SESO.
Duvin's women's line is growing fast. Photo by SESO.
We are hearing good things about Honey Swim from retailers. The brand was started by social media influencers Brynley and Lukas Joyner, who own it with friends. Photo by SESO.
Lotus & Luna is debuting new displays for retailers. Photo by SESO.
Christina Freberg and Jada Claiborne of Lotus & Luna. Photo by SESO.
Lifestyle brand Flag & Anthem had a busy booth at the show. The brand is carried at retailers such as Brave New World and Mountain High Outfitters. Photo by SESO.
Aaron Griffiths of Rusty showing the line to Quiet Storm. Photo by SESO.
Team Flag & Anthem: Victoria Moore, Andy Stephens, Katie Smith, Greg Marshall, and Azod Mohit. Photo by SESO.
Party Pants: Beau Maurer, Greg Osthus, Brad Harrell and Corey Hansen. Photo by SESO.
Party Pants volleys. Photo by SESO.
Content creators and buyers for Island Water Sports getting the run down on Rusty boardshorts. Photo by SESO.
Team Real Watersports: Megan Huntington, Lulu Carson, Josh Cuggino and Ashley Boxer. Photo by SESO.
The panel “For Surfers, By Surfers,” left to right: moderator Vipe Desai, Kolohe Andino, CJ Hobgood, Jamie O'Brien and Kekoa Cazimero. Photo by SESO.
New Sisstr swim. Photo by SESO.
A Sisstr matching set. Photo by SESO.
Music at the Seager booth. Photo by SESO.
Daniel Toscano of Beach House, a multi-door account in Mexico, and Dale Rhodes of Katin. Photo by SESO.
Eric Miura of Deja Vu Surf in Kauai and Snowy Lonsway of Duvin. Photo by SESO.
Don Dyer of I-SEA, Roy Turner of Surf Expo and Dutch Schultz of I-SEA at the Surf Expo Industry Party. Photo by SESO.
The BRA No Agenda Dinner. Photo by SESO.
The BRA No Agenda Dinner. Photo by SESO.
The BRA No Agenda Dinner. Photo by SESO.
The BRA No Agenda Dinner. Photo by SESO.
The show floor is filled with brands debuting new lines and booth builds, including an expanded Duvin booth, new swim from Sisstr and newcomer Marlen, and lots of showings at Lotus & Luna and Salty Crew, among others.
Off the floor, buyers and brands connected at industry events including BRA’s No Agenda Dinner and the Surf Expo Industry Party at Kings, title sponsored by Lightspeed for the first time, with bowling and billiards on tap.
Programming also included the Learning Lab panel “For Surfers, By Surfers,” where moderator Vipe Desai spoke with pro surfers Kolohe Andino, CJ Hobgood, Jamie O’Brien and Kekoa Cazimero about the shift from sponsored athlete to brand founder.
Show hours continue through Friday at the Orange County Convention Center. See our slideshow for extensive photos from the show floor, which we’ll be updating with more photos from Day 2.
