After a two year runaway success with their cult following of the Classic Bralette, Richer Poorer released a women’s intimates expansion last week.
The Southern California based basics brand expanded their women’s ‘comfy stuff’ into a second bralette silhouette – the Cut Out Bralette, and a matching bottom, the Femme Boxer. Both items have a focus on softness and comfort to reinforce the growing lounge category. The brands first iteration of the bralette sold out 4 times and has been dubbed ‘The Internet’s Favorite Bralette.”
This expansion further signals Richer Poorer’s focus on responding to the rapidly growing demand of the women’s market and more narrowly focusing on nailing a tight assortment for their customer. “We’ve always been thoughtful and disciplined in our creation of new products as we expand Richer Poorer’s reach both in the women’s space and into new categories. Adding an additional bralette style that provides a more inclusive fit, and our first step into women’s lounge bottoms has been a long time in the making that we are thrilled to finally release them. We could not be happier with what we’ve brought to market and it’s been incredible to watch our customers react and purchase with the same tenacity”, says Iva Pawling, CEO of the brand.
As Richer Poorer does with all new products, they are first released exclusively on the brand’s e-commerce website to test with consumers before releasing into the wholesale channel. This enables the brand to provide retailers with sales data, consumer demand and feedback to help buyers make the most informed decisions when buying for the upcoming season. The new collection will be available to wholesalers to pre-order now with their SS19 collection.
