This spring, HUF proudly partners with Popeye® and friends on a knockout collaboration of apparel and accessories commemorating the iconic sailorman’s 90th anniversary.
Putting the HUF spin on original illustrations, the capsule pays homage to the cartoon’s iconic cast of characters with cameos by the spinach-fueled ‘Sailorman’ himself, his flirtatious and beloved girlfriend, Olive Oyl™, and the notoriously hamburger-obsessed moocher, Wimpy.
Highlights of the collection include a vintage military-inspired Popeye Trench Jacket, an Olive Oyl Fleece Coaches Jacket, the all-over print Wimpy Burger Button Up, and a nautical-striped shirt featuring Popeye embroidery, alongside a range of fleece, tees, hats, beanies, socks, and a canned-spinach Can Opener Keychain.
To celebrate the occasion, HUF has teamed up with Los Angeles-based burger-specialists ‘Golden State’ and ‘Burgerlords’ on a custom HUF x Popeye burger offered at both locations starting March 8th, to ‘gladly pay you Tuesday for a hamburger today.’
The HUF x Popeye collection, in partnership with King Features Syndicate, retails from $10-150 is available at HUF’s flagship stores, online shop, and at finer HUF retailers worldwide and will be available March 7th.
About HUF
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.
About Popeye
Sailor. Tough guy. Hero. Legend. That’s Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip, “The Thimble Theatre,” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comics strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop-culture icons in the world. Popeye is celebrating his 90th Anniversary in 2019!www.popeye.com
