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Kontoor Brands Appoints Helly Hansen’s Senior VP, Global Head

Kontoor Brands Appoints Helly Hansen’s Senior VP, Global Head

Børre Hegbom has more than 20 years of experience with Helly Hansen, most recently as managing director for the sport category.

News October 30, 2025
Outdoor Retailer Reveals 2026 Plans and Leadership Team

Outdoor Retailer Reveals 2026 Plans and Leadership Team

The trade show shared its complete Leadership Village roster and details about its partnership with Garage Grown Gear and Founded Outdoors for its 2026 Minneapolis show debut.

News October 27, 2025
Backcountry CEO Kevin Lenau on M&A, AI and Growing Loyalty

Backcountry CEO Kevin Lenau on M&A, AI and Growing Loyalty

The outdoor retailer’s interim CEO shares details about the company’s growth strategy, artificial intelligence, recent acquisitions and how customer behavior is shifting.

News October 27, 2025
Deckers Q2 Earnings: Growth Despite U.S. Market Pressures

Deckers Q2 Earnings: Growth Despite U.S. Market Pressures

Deckers reports 9% revenue growth to $1.43 billion in Q2 as HOKA and UGG brands deliver double-digit gains despite ongoing U.S. consumer weakness.

News October 24, 2025
REI Communications VP Departs After Eight Years

REI Communications VP Departs After Eight Years

Halley Knigge guided the company through its CEO transition earlier this year, the company's response through COVID-19 and launched The Co-op Living Archive resource.

News October 23, 2025
Surf & Outdoor Industry: Cautious Optimism for 2026

Surf & Outdoor Industry: Cautious Optimism for 2026

Industry executives express guarded optimism for the remainder of 2025 and into 2026, citing the importance of authenticity, community, and innovation as keys to navigating current market challenges.

News October 23, 2025
‘This Year Has Been Completely Different From Last Year’: MEC’s Chris Speyer on the Canadian Retailer’s Turnaround

‘This Year Has Been Completely Different From Last Year’: MEC’s Chris Speyer on the Canadian Retailer’s Turnaround

Sales are up 15% for Mountain Equipment Company as the outdoor retailer works to restore trust with vendors, narrow its brand mix, and capitalize on patriotic shoppers.

Executive Edition October 22, 2025
Snow Executives Share Market Insights as Season Gets Underway

Snow Executives Share Market Insights as Season Gets Underway

Burton Chief Revenue Officer Elysa Walk-Fuller, Mervin Manufacturing CEO Anthony De Rocco, SIA President Nick Sargent, and Patagonia Product Director - Snow + Mountain Bike Eric Wallis share product and…

Executive Edition October 22, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series