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Arc’teryx SVP of Brand Marketing Karl Aaker Reflects on 2025, Looks Ahead to 2026
Executive Edition
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Elevate Outdoor Collective CEO Josee Larocque Reflects on 2025, Looks Ahead to 2026
Josee Larocque runs the parent company of K2, Ride, Volkl, Marker, Dalbello, Line Skis, BCA, Madshus, Atlas and Tubbs snowshoes. She shares business lessons learned in 2025 and what she…
News December 11, 2025L.L.Bean Shares Retail Expansion Plans for 2026 and 2027
Physical retail is "an essential part of our growth strategy," said L.L.Bean Chief Retail Officer Greg Elder.
News December 11, 2025Vans Opens Paris Flagship in Le Marais to Help Build Brand Heat
It is the only store in France that will carry the higher-end OTW by Vans product line and other exclusive collaborations with the goal of creating a destination for style…
News December 10, 2025
20 Years Strong: AvantLink’s People-First Approach to Affiliate Marketing
Celebrating two decades of innovation, AvantLink reflects on the strategy, technology, and human insight that help brands build smarter, more profitable affiliate programs.
December 5Herschel Supply Managing Director Lyndon Cormack Reflects on 2025, Looks Ahead to 2026
Herschel Supply Company Managing Director Lyndon Cormack, who started the Vancouver-based business in 2009 with brother Jamie, shares what he learned in 2025 and what Herschel is investing in for…
News December 10, 2025Outdoor Retailer to Debut Retailer Conference at 2026 Show
A new half-day conference at Outdoor Retailer, featuring hands-on workshops on AI, e-commerce and operational best practices, is designed for retail owners, buyers and managers.
News December 9, 2025Solo Brands CEO John Larson’s Very Turbulent Year
Larson details how the Solo Stove and Chubbies parent company regained NYSE compliance, and how he plans to stabilize the company by rebuilding wholesale partnerships, cutting costs and driving innovation.
Executive Edition December 9, 2025Burton Owner Donna Carpenter Reflects on 2025, Looks Ahead to 2026
Donna has been a key partner in the business from nearly the beginning, helping the company remain 100% family owned and privately held, a rarity these days for large companies…
News December 8, 2025Big News: Zumiez Says Skateboard Hardgoods Rebounding Globally
Plus, the company reported stellar third quarter financial results, including a double digit increase in North America comp sales and net income that blew past Zumiez’s forecast.
Executive Edition December 5, 2025Surf Expo to Celebrate 50th Anniversary with Expanded Show in January 2026
Surf Expo's January 2026 show will celebrate its 50th anniversary, featuring an expanded Shoreline Outdoor category and a large lineup of attending brands and retailers.
News December 5, 2025

















