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New Products Unveiled at Surf Expo

New Products Unveiled at Surf Expo

A look at the notable gear and apparel introduced on the trade show floor in Orlando.

News January 22, 2026
Salomon Appoints Heikki Salonen as Creative Director Amid Brand Evolution

Salomon Appoints Heikki Salonen as Creative Director Amid Brand Evolution

“I used to be a hiker in the fashion world, now I’m a fashion guy in the hiking world," said Salonen, who spent 12 years at MM6 Maison Margiela, in…

News January 21, 2026
Salt Life Previews Surfboards, Footwear, Coolers and More Licensed Products at Surf Expo

Salt Life Previews Surfboards, Footwear, Coolers and More Licensed Products at Surf Expo

From swim accessories to food and drink, Salt Life is expanding far beyond its apparel roots under its new owner Iconix International.

Executive Edition January 20, 2026
Energetic Surf Expo January Show Sets Positive Start to 2026

Energetic Surf Expo January Show Sets Positive Start to 2026

A strong holiday season, more certainty around the tariff situation compared to earlier in 2025, and a strong turnout of brands and retailers made for a more positive atmosphere on…

News January 16, 2026
I-SEA Reports 41% Global Growth as It Invests to Scale, Signs Big WSL Sponsorship Deal

I-SEA Reports 41% Global Growth as It Invests to Scale, Signs Big WSL Sponsorship Deal

Founded by Joey and Allison Santley with $60,000, no outside funding and zero debt to date, the eyewear company is investing in the WSL while expanding its infrastructure and team…

Executive Edition January 16, 2026
Vail Resorts Reports 20% Skier Visit Decline Due to Lack of Snow in the West

Vail Resorts Reports 20% Skier Visit Decline Due to Lack of Snow in the West

“We experienced one of the worst early season snowfalls in the western U.S. in over 30 years," said Vail Resorts CEO Rob Katz.

News January 15, 2026
Tim Bantle’s Playbook for Scaling Filson: Wholesale, Collabs and Global Growth

Tim Bantle’s Playbook for Scaling Filson: Wholesale, Collabs and Global Growth

After one year at the Seattle-based heritage brand, President Tim Bantle is in the midst of transforming the company to meet the demands of a growing network of wholesale partners.

Executive Edition January 14, 2026
Timberland’s Nina Flood on the Brand’s Transformation

Timberland’s Nina Flood on the Brand’s Transformation

Refreshing planning, leadership and marketing have all played a role in returning Timberland to growth, said Flood at NRF 2026.

News January 13, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series