Shop Eat Surf Outdoor
Small Brands, Big Shifts: Emerging Gear Trends in 2025
Latest Posts
Top-Viewed News Stories of 2025
The news stories that drove the most readership in 2025 reflect all the changes happening in the surf and outdoor industries.
News December 22, 2025
Pacsun Plans to Open up to 35 New U.S. Stores by 2029
Pacsun has opened nine new stores in 2025, and already has signed nine leases for 2026.
News December 19, 2025
Sanuk Vice President/General Manager Katie Pruitt Reflects on 2025, Looks Ahead to 2026
SESO catches up with Pruitt about the many changes for the brand in the past year.
News December 19, 2025
Building Influence from the Inside Out: A Q&A With Backbone President Greg Williams
Nearly three decades in, the Colorado-based integrated marketing agency is scaling authentic stories across paid and earned channels.
December 18
Nike Shows Signs of Recovery in North America, Faces Continued Headwinds in China
While Nike’s bottom line results came in better than analysts expected, the company’s forecast of a low-single-digit percentage revenue decline in the current quarter caused the stock to trade nearly…
News December 19, 2025
Salty Crew GM Jason Shelton Reflects on 2025, Looks Ahead to 2026
SESO is catching up with Shelton about the eventful year for the brand and the industry.
News December 18, 2025
Rumpl General Manager Josh Simpson Reflects on 2025, Looks Ahead to 2026
Former Snow Peak Campfield GM Josh Simpson joined Portland, Oregon-based Rumpl as general manager in January 2025. Here, he reflects on the past year's lessons and shares what's on deck…
News December 18, 2025
Boardriders and Volcom Return to Hawaii Retail Market with New Strategic Partnerships
The strategy shifts away from the previous singular operating model under Liberated Brands and instead utilizes distinct partners with local market expertise to manage the retail footprints.
News December 18, 2025
Public Lands Threats and the Outdoor Industry: A Q&A with Re:Public Founder Chris Keyes
Former Outside editor Chris Keyes discusses how threats to public lands over the course of 2025 impacted the outdoor industry, the kinds of stories that are resonating with readers and…
News December 17, 2025
