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Two Major Snow Brands Expand into New Product Categories
Executive Edition
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Saucony Revenue Up 27%, Merrell Up 5% as Turnaround Efforts Continue
Several brands under the Wolverine Worldwide portfolio exceeded expectations in the third quarter, while Chaco and Sweaty Betty continue to face headwinds.
News November 5, 2025
Surf Expo Celebrates Its 50th Anniversary
Surf Expo also expands shoreline outdoor category, a growing category that bridges surf, coastal, and outdoor lifestyles.
News November 4, 2025
Helly Hansen Reports 11% Growth in Q3
Kontoor Brands CEO Scott Baxter shared more details about Helly Hansen’s wholesale strategy and plans to boost brand awareness in the U.S.
News November 4, 2025
Interview with Outdoor Industry Veteran Alex Kutches
During his time as President of Mystery Ranch, Alex Kutches helped shape the brand’s identity, grow its audience, and set it up for long-term success. We recently had the chance…
November 3
Halfdays Co-Founder Ariana Ferwerda on Raising Capital, Wholesale Strategy and Blending Fashion with Performance
“Most VCs won’t touch apparel with a ten-foot pole, so finding investors who would even consider it — let alone align with our values and vision — has been like…
News November 3, 2025
Next Up in the Trump Tariffs Saga — the Supreme Court
Here’s what could happen and how to prepare for this pivotal hearing, according to cross-border shipping expert Rathna Sharad.
News November 3, 2025
Kontoor Brands Appoints Helly Hansen’s Senior VP, Global Head
Børre Hegbom has more than 20 years of experience with Helly Hansen, most recently as managing director for the sport category.
News October 30, 2025
Outdoor Retailer Reveals 2026 Plans and Leadership Team
The trade show shared its complete Leadership Village roster and details about its partnership with Garage Grown Gear and Founded Outdoors for its 2026 Minneapolis show debut.
News October 27, 2025
