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Salty Crew GM Jason Shelton Reflects on 2025, Looks Ahead to 2026
SESO is catching up with Shelton about the eventful year for the brand and the industry.
News December 18, 2025
Rumpl General Manager Josh Simpson Reflects on 2025, Looks Ahead to 2026
Former Snow Peak Campfield GM Josh Simpson joined Portland, Oregon-based Rumpl as general manager in January 2025. Here, he reflects on the past year's lessons and shares what's on deck…
News December 18, 2025
Public Lands Threats and the Outdoor Industry: A Q&A with Re:Public Founder Chris Keyes
Former Outside editor Chris Keyes discusses how threats to public lands over the course of 2025 impacted the outdoor industry, the kinds of stories that are resonating with readers and…
News December 17, 2025
Building Influence from the Inside Out: A Q&A With Backbone President Greg Williams
Nearly three decades in, the Colorado-based integrated marketing agency is scaling authentic stories across paid and earned channels.
December 18
New Rip Curl CEO Ashley Reade Shares Go-Forward Strategy
Reade spoke with SESO about the centralization of product teams in Australia, his strategy for the North American market, and more.
Executive Edition December 17, 2025
Roark CEO Jason Steris Reflects on 2025, Looks Ahead to 2026
Steris opens up about the biggest business lesson of 2025 and plans for the company in 2026.
News December 16, 2025
Outdoor Retailer Reveals Excursion Details for August Show
Take part in hiking, trail running, yoga, walking, birding and climbing activities minutes from the Minneapolis Convention Center.
News December 16, 2025
Oboz President Amy Beck on 2025’s Challenges and Opportunities in 2026
Years of navigating crises have taken a toll on the outdoor industry, Beck says. Preventing burnout among the workforce before the market turns will be key to long-term success.
News December 16, 2025
Licensing and the Future of the Surf Industry
What does it say about the surf industry that such a high percentage of top industry brands are now operating under a licensing model? We asked two industry veterans and an…
Executive Edition December 15, 2025
