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Outdoor Retailer Reveals 2026 Plans and Leadership Team
Executive Edition
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Backcountry CEO Kevin Lenau on M&A, AI and Growing Loyalty
The outdoor retailer’s interim CEO shares details about the company’s growth strategy, artificial intelligence, recent acquisitions and how customer behavior is shifting.
News October 27, 2025
Deckers Q2 Earnings: Growth Despite U.S. Market Pressures
Deckers reports 9% revenue growth to $1.43 billion in Q2 as HOKA and UGG brands deliver double-digit gains despite ongoing U.S. consumer weakness.
News October 24, 2025
REI Communications VP Departs After Eight Years
Halley Knigge guided the company through its CEO transition earlier this year, the company's response through COVID-19 and launched The Co-op Living Archive resource.
News October 23, 2025
Sunnyside Tested 100+ AI Tools for Actual Marketing Work; These Made the Cut
See the top picks that actually delivered results for content, CRO, customer service, and ad creative.
July 7
Surf & Outdoor Industry: Cautious Optimism for 2026
Industry executives express guarded optimism for the remainder of 2025 and into 2026, citing the importance of authenticity, community, and innovation as keys to navigating current market challenges.
News October 23, 2025
Replay: Industry Leaders Share 2026 Outlook in SESO Webinar
We had a rock star panel for our recent webinar including Pete LaBore, CEO, Christy Sports; Cassie Abel, founder and CEO, Wild Rye; Shaheen Sadeghi, founder, LAB Holding; Daniel Neukomm,…
News October 20, 2025
Obermeyer CEO Kris Kuster on Balancing Legacy with Growth
After helping Obermeyer through a cash crunch last winter, Kuster took over as CEO from the company's 105-year-old founder. Now, the former Mammut executive is transforming Obermeyer into a year-round…
News October 20, 2025
LOWA Boots to Move to Salt Lake City Under New U.S. General Manager
The move will allow LOWA better integration within the Tecnica Group, which thanked LOWA's Connecticut employees as it aims to provide some with relocation, and others with severance packages and…
News October 17, 2025
Lessons From the Outside: Z Supply’s Mandy Fry and Sun Day Red’s Brad Blankinship
The presidents of Z Supply and Sun Day Red highlighted what they learned in fashion and golf that could apply to surf and outdoor, including how to take care of…
Executive Edition October 17, 2025
686 CEO Mike West on Tariff Turbulence, Expanding Into Lifestyle Apparel and More
Mike West shares how 686 has adjusted to the unpredictable 2025 landscape, how the company has reimplemented bonuses and raises after pausing them due to tariffs and new plans for…
Executive Edition October 16, 2025
