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The North Face’s Caroline Brown on Balancing Performance and Mass Appeal

The North Face’s Caroline Brown on Balancing Performance and Mass Appeal

“We are really proud of it,” Brown said of TNF’s mainstream success at NRF 2026. “We own it. It's what makes us the largest outdoor brand in the world today.”

News January 13, 2026
Zumiez Holiday Sales: North America Increases 6.5%

Zumiez Holiday Sales: North America Increases 6.5%

Strong holiday results at Zumiez in North America were offset by a year-over-year decline in Europe.

News January 13, 2026
Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker

Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker

At NRF 2026, Stack shared the origin story of the House of Sport, what employees at Dick’s all have in common, and how the company will continue the tough turnaround job at Foot Locker. 

News January 12, 2026
REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI

REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI

Laughton elaborated on the Peak 28 three-year strategy, building a sustainable future while preserving values, and bringing a human element to the outdoor retailer’s approach to technology at NRF 2026.

News January 12, 2026
Updated: Photos and Report from Surf Expo January

Updated: Photos and Report from Surf Expo January

Brands such as Salty Crew, Florence, Roark, Katin, Dark Seas, Seager, Jetty, Rhythm, I-SEA, Make Scents, Reef, Olukai, Melin, Outerknown, Oakley, Thread Wallets met with many retailers at the show.

News January 9, 2026
Helen of Troy Reports Sales Decline in Home and Outdoor Sector

Helen of Troy Reports Sales Decline in Home and Outdoor Sector

Decreased club channel sales, softer wholesale demand and competition led to a net sales decrease in home and outdoor, with Hydro Flask recording soft sales while Osprey posted more positive…

News January 8, 2026
Surfing Stars to Appear at Surf Expo

Surfing Stars to Appear at Surf Expo

Both current and former well-known professional surfers are hitting the Surf Expo show floor this week along with the buyers and brands attending.

News January 7, 2026
Outdoor and Active Lifestyle Trends: 2025 Recap and 2026 Forecast

Outdoor and Active Lifestyle Trends: 2025 Recap and 2026 Forecast

Jon Takao, WGSN’s director of sports and outdoor, Future Snoops’ Rachael Gentner, director of active and outdoor and Tamara Esquiliche, senior strategist of active, weigh in on the trends to…

News January 7, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series