Deckers Brands raised its 2025 guidance after net sales skyrocketed in the second quarter ending Sept. 30, helped by impressive results from Hoka and growth in both wholesale and direct-to-consumer sales. Net sales at the parent company of Hoka, Ugg and Teva grew by...
Columbia Sportswear is freshening the Columbia brand's creative strategy with a new head of marketing and new creative agency partner, and gave its employees a preview of what's to come in 2025 in Portland earlier this month. “We’ve built an extraordinary outdoor...
Todd Frank is known in the outdoor industry for his no-nonsense approach to doing business. Last year, for example, the owner of The Trail Head specialty store and the boat-focused Trail Head River Sports in Missoula, Montana, dropped 53 brands from its roster and...
Dick's Sporting Goods' foray into the outdoor market is shrinking, at least for now, according to multiple brand executives who sell to the outdoor-focused Public Lands chain. Dick's has told those brands that it plans to close five of its eight Public Lands stores,...
A select group of brands, CEOs, outdoor journalists, and content creators descended on Missoula, Montana this week for the Outdoor Media Summit (OMS) to share ideas about the future of the industry, put new products to the test, and network. More than 80 members of...
A select group of brands, CEOs, outdoor journalists, and content creators descended on Missoula, Montana this week for the Outdoor Media Summit (OMS) to share ideas about the future of the industry, put new products to the test, and network. More than 80 members of...
Laura Jorgensen is a Florida native, so she thought she knew what to expect from tropical storms. But after emerging from her rural home near Asheville, North Carolina after Hurricane Helene swept through the area on Sept. 26, toppling trees and flooding the area with...
Amer Sports, the parent company of Arc'teryx, Salomon, and Wilson, grew its Golden Week revenue in China by 60% year-over-year, according to a news release shared by the company. Golden Week, a national holiday in China, ran from Oct. 1 to Oct. 7, and followed the...
Andrew Gibbs-Dabney spent all of his free time in the outdoors growing up, wandering and riding his bike, even though he had been told he'd have physical limitations due to a disability he was born with. That all changed when he went to college, became addicted to...
Vista Outdoor's uncertain and hotly debated plan to separate its outdoor and ammunition branches may finally be reaching a resolution after the company inked an agreement to sell Revelyst and amended its agreement to sell The Kinetic Group to Czechoslovak Group (CSG)...
Elevate Outdoor Collective, the parent company of K2 Skis, K2 Snowboarding, and other brands, announced yesterday that COO Josee Larocque has been named Chief Executive Officer. Former CEO John Colonna is leaving the company to pursue other interests, according to a...
In a surprise change in leadership, Elevate said former CEO John Colonna is leaving the company to pursue other interests. Elevate owns K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, and more.
