Solo Stove launched another marketing campaign with rapper, entrepreneur, and recent Olympic correspondent Snoop Dogg, this time with tweaks to drive more conversions to build on the viral brand awareness generated last year. “Blunt Marketing,” a partnership with The...
Kate Robertson
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Grassroots Outdoor Alliance Adds New Officers and Board Members
Grassroots Outdoor Alliance (GOA) elected a new roster of officers at the June Connect Show and brought on three new board members, according to a news release. The new officers are: Board Chair Maile Spung, who owns Ute Mountaineer and Neptune Mountaineering in Aspen...
Owners of Hot-Selling Kulani Kinis Talk Swim Strategies
A wide range of retailers tell us Kulani Kinis is selling well. Founders Dani Atkins and Alex Babich reflect on the 10-year-old brand and why it just had its most successful year yet.
TravisMathew Continues to Expand; Parent Company Mulls TopGolf Spinoff
TravisMathew gains market share and will open 10 new stores this year.
Arc’teryx Drives Strong Revenue Growth for Parent Company Amer Sports
Arc’teryx’s technical apparel continued to drive strong revenue growth at parent company Amer Sports in the second quarter ending June 30. The Helsinki, Finland-based company reported 16% year-over-year sales growth in the quarter, reaching $994 million....
Yeti Continues to Outperform with Widespread Growth Across Categories and Channels
International expansion and sales of coolers and equipment drove Yeti’s net sales increase in the second quarter of 2024. The Austin, Texas-based company reported net sales of $463.5 million in the quarter ending June 29. That’s an adjusted 9% increase, which excludes...
Former Backcountry Colleagues Take the SENIQ Route
For Valentina Thompson and Madison Hilson, the benefits of spending time outdoors go far beyond exercise. Connecting with nature through movement has massive mental health benefits as well. "Getting outside literally saves lives," Hilson said in an interview with The...
Vista Outdoor Execs Granted $500,000 Retention Bonuses to Complete Strategic Review
Four executives at Vista Outdoor were granted $500,000 retention bonuses on Aug. 7 to complete the company's strategic review of its options when it comes to separating its ammunition arm, The Kinetic Group, and its outdoor gear branch, Revelyst, according to...
Updated: Stalking Horse Bid for Eastern Mountain Sports Approved
Updated: This story was updated on Aug. 9 with a statement from GoDigital. The Eastern Mountain Sports (EMS) retail brand may survive bankruptcy after the court on Wednesday approved a $5 million stalking horse bid from U.K.-based Mountain Warehouse for some of the...
Wolverine Worldwide Raises 2024 Guidance After Second Quarter Results
Wolverine Worldwide, the parent company of Merrell, Saucony, Sweaty Betty, and Chaco, raised the mid-point of its guidance for 2024 after reporting better-than-expected revenue and earnings for the quarter ending June 29. The top- and bottom-line numbers still...
The North Face, Timberland Revenues Still on the Decline
Revenues at The North Face and Timberland declined again in the first quarter of fiscal year 2025 as parent company VF Corp. cut costs, divested its Supreme brand, and hired new leadership to help turn the ship around. The North Face’s revenue declined by 2% year over...
Vista Outdoor Expects Higher Offer from MNC and Accounts for Revelyst’s Softer Sales on Q1 Earnings Call
Vista Outdoor said it is expecting to confirm a higher offer from MNC Capital to acquire the company, reiterated its 2025 guidance, and announced a partnership between celebrity chef Guy Fieri and outdoor grill brand Camp Chef on its earnings call Tuesday morning for...