Presented by Rip Curl in partnership with a host of MVP sponsors, the week was a powerful reminder of the legacy of the iconic Hawaiian lifeguard, surfer, and hero.
Magda Hernandez
Magda Hernandez's Latest Posts
Idea Ranch Named Among Outside Magazine’s 2024 Best Places to Work
Idea Ranch earned an honorable mention for the third consecutive year.
Outdoor Channel Reports Year-Over-Year Viewership Growth
The network experienced robust increases across three key extended dayparts — Monday, Friday, and Saturday evenings between 7 p.m. and 2 a.m.
Turtle Fur Challenges You to “Step Outside Your Shell”
The new campaign features a winter adventure kit giveaway, Step Outside Your Shell scholarship, and nonprofit partnerships.
Leave No Trace Selects 18 Sites for Community Conservation Initiative
Spotlight visits include education, inspiration, and community service projects in parks and other natural areas.
Black Diamond Equipment Establishes Benchmarks for Recycled Aluminum Content
Black Diamond becomes the first outdoor industry company to validate its recycled aluminum content in key product lines.
Trail Icon Tara Dower Renews Altra Partnership
The collaboration is rooted in athletic performance and the mission of inspiring young girls and women in the sport.
Backpacker’s Pantry Launches Backcountry Bucket
The Backcountry Bucket is packed with 24 servings of premium, ready-to-eat meals for outdoor adventures and emergency preparedness.
PAKA Upgrades Its ISPO Award-Winning Apu Parka
The jacket features a waterproof stretch shell, patent-pending alpaca fiber insulation, and traceable sourcing back to its roots in Peru.
Countdown to Surf Expo January 2025
The premier watersports and coastal lifestyle tradeshow will have more than 700 exhibiting brands.
Wayne Edy Returns as CEO of INOV8
Joining him is Michael Price, returning as Product & Marketing Director after six successful previous years at INOV8.
Authentic Partners with Orbico for Champion
Orbico Group and Authentic Brands Group team up to drive Champion’s business across EMEA.
