Since 1877, Helly Hansen continues to be the brand trusted by professionals, delivering performance-driven gear to help people stay and feel alive in the outdoors. The Norwegian-based brand works closely with professionals, drawing on their insights and experience to...
Magda Hernandez
Magda Hernandez's Latest Posts
Macy’s Launches New Digital Fashion Platform – mstylelab
Mstylelab aims to redefine fashion as a canvas for innovation, blending technology and immersive environments.
Timex and The James Brand Release New Ironman Collection
Following the sold-out successes from its two previous product partnerships, Timex and The James Brand honor the iconic legacy and retro spirit of the TIMEX IRONMAN® watch in the latest capsule collaboration between the two brands. The TIMEX IRONMAN® x James Brand...
Hurley Announces a New Collaboration
The brand partnered with 5-time X Games skateboarding medalist, Elliot Sloan and renowned tattoo artist Ben Grillo.
Montane ‘Solution’ Jacket Wins 2023 ISPO Award
As a global platform, the ISPO Awards recognize innovation in products and services throughout the sporting industry, honouring pioneers in the field. The Solution Jacket, which will be available to consumers as part of the Montane SS24 collection next year, showcases...
Hybrid Apparel Announces Key Executive Hire
Stephen Teglas joins the brand as President of Hybrid Digital.
Wild Rye Partners With METHOD Outdoor Collective
Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales agency based in Burlington, Vermont. “Wild Rye is on a really...
Mountain Hardwear Names Parallel 45 Sales For Midwest Representation
Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, announces its partnership with Parallel 45 Sales to represent the brand across the Midwest territory. Parallel 45 Sales specializes in connecting brands...
Retail Sales Grew in September, Core Year-Over-Year Gains Are Slowing
NRF Chief Economist says the consumer is still healthy, and households are forging ahead with plenty of buying power.
Giuseppe Bianchini is New Global Brand Business Director at Dalbello
Since June 1st 2023, Giuseppe Bianchini is Global Brand Business Director Dalbello and responsible for the brand’s strategic direction in an international context. This recently established position focuses exclusively on the Dalbello brand and will lead the...
Baffin Introduces LITESPORT for Men
Baffin is proud to introduce LITESPORT, a new men’s winter sport boot, available now. A leader in cold-climate footwear, Baffin’s latest launch represents, an evolution in winter footwear, where comfort meets agility without compromising style and protection....
Primus Introduces Fritid Collection of Reusable Containers
Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and...







