Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand, sold at Backcountry.
Magda Hernandez
Magda Hernandez's Latest Posts
Dearfoams and Puffin Drinkwear Launch New Collaboration
Dearfoams, the largest female-founded slipper manufacturer in the US, announces their collaboration with Puffin Drinkwear, makers of personality-infused apparel for your drink to wear, keeping beverages chill and looking fabulous. With community at the heart of both...
Shaun White Adds Women’s Snowboard Apparel to ‘Whitespace’ Brand with Backcountry
Shaun White, three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance brand, developed alongside outdoor retailer Backcountry, debuted two years ago with a...
Introducing the Arcade x Teton Gravity Research Belt Collection
Arcade (https://arcadebelts.com), the original performance stretch belt company, founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces Arcade x Teton Gravity Research, a limited edition collection...
Houdini and Rumpl Collaborate on ReCONNECT Blanket
Rumpl, the category leader in performance blankets, today unveils the ReCONNECT Blanket, created in collaboration with Houdini, the global leader in responsible technical lifewear. The waterproof, breathable, all-weather ReCONNECT Blanket is Rumpl’s first circular...
Krimson Klover Welcomes Katie Borgen to Lead Pacific Northwest Sales
Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in...
Columbia Sportswear and Disney Team Up
Columbia Sportswear and Disney are teaming up to celebrate a century of Disney storytelling with a special-edition collection of gear built to explore the wonder of the outdoors. The lineup of outerwear, sportswear and accessories is inspired by vintage Disney artwork...
Vans Skateboarding Reveals the Rowan 2
The Rowan 2 offers a refined shape, upgraded feel and Vans Skateboarding’s new ImpactWaffle technology.
Playa Bowls Partners With USA Surfing Again
The superfruit bowl shop will be the presenting sponsor for USA Surfing’s Prime East Season Opener and prize one male and one female with the “Most Stoked” award.
UYN Opens Its Academy for Research and Engineering in Apparel, Sport
Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, today officially opened its new Academy for Research and Engineering in Apparel and Sport (AREAS). Located adjacent to its global headquarters in Asola, AREAS is the company's research and...
Jones Introduces Re-Up Tech Snowboard Recycling Program
Re-Up Tech is a first-of-its-kind program that recycles retired snowboards and upcycles the materials into new snowboards.
Jones Introduces Re-Up Tech Snowboard Recycling Program
Winter apparel and backcountry gear brand Jones Snowboards is thrilled to announce a groundbreaking new snowboard production technology called Re-Up Tech that allows snowboards to be recycled and the collected materials to be used to make new snowboards. The Re-Up...
