Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes Jetty to its national vendor partner network. As a new Grassroots vendor partner, Jetty, the most recognizable surf brand on the...
Magda Hernandez
Magda Hernandez's Latest Posts
Mammut Taps Matt Kaplan as Managing Director of North America
Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor...
Stoked Media Group Launches Titles in Outdoors & Snow
While each title is currently a digital platform, Stoked Media Group plans to launch print offerings soon.
Retail Check In: Sand Surf Co.
Sisters Rikki and Remy Radkay, who got their start at Cinnamon Rainbows Surf Co., now own swim specialist Sand Surf Co. in Tampa. We explore the sisters’ fresh approach to swim retail and what brands are working for the store.
ALOHA Collection Appoints Lynna Barnard as CEO
The retail and ecommerce veteran will lead the brand’s next chapter of growth.
Dovetail Workwear Debuts New CORDURA Enforced D-Fender Pant
Dovetail Workwear, the largest exclusively women’s workwear company in the world, brings to market its latest innovation featuring CORDURA® Advanced Fabrics with the all new D-Fender Pant. Addressing the unique needs of women with strong thighs, this stretchy canvas...
Nocs Provisions Partners with Cotopaxi
Nocs Provisions (https://www.nocsprovisions.com), maker of adventure-ready outdoor optics and accessories, today announces Nocs Provisions x Cotopaxi, a collaboration rooted in exploration of color featuring a limited edition Standard Issue binocular bundle and strap....
Natural Selection Tour Launches Surf, Bike, Ski Alongside Snowboard
With Mother Nature as the main character and top athletes from each sport being cast, Natural Selection Tour is set to elevate the landscape of competitive adventure sports in 2025. Natural Selection will expand from its roots in snowboarding into surfing and skiing,...
Rossignol Introduces Its All-New Vizion Ski Boot Family
Rossignol, an industry leader in winter sports equipment for 117 years, has solved one of the most common barriers to the sport of skiing with the introduction of its all-new Vizion ski boot family. Boasting three unique patent-pending innovations, Vizion is the...
X-BIONIC Announces Its Official Launch Into North America
Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the...
Vista Outdoor Sets Date of Special Meeting of Stockholders
Vista Outdoor Inc. (“Vista Outdoor,” the “Company”) (NYSE: VSTO) today announced that it will hold the special meeting of stockholders to vote and approve the merger with the Czechoslovak Group a.s. (“CSG”) (the “CSG Transaction”) at 9 a.m. (Central Time) on November...
Orca Introduces New Tango Surf Wetsuit Collection
The Tango series is designed for the most demanding surfers.







