Industry veteran and former team athlete to lead brand’s next phase of growth and innovation.
Magda Hernandez
Magda Hernandez's Latest Posts
COAL Headwear Names Mike LeBlanc New Sales and Marketing Manager
COAL Headwear today announced the appointment of Mike LeBlanc as sales and marketing manager. Spanning from his career as a pro snowboarder and original COAL team athlete to his business leadership in the industry, LeBlanc truly brings a unique perspective to the...
Smartwool Partners with Altra for a Cold Weather Run Line
Smartwool, a manufacturer of Merino wool apparel for active lifestyles, has teamed up with Altra, a leading innovator in performance running, to release an innovative head-to-toe Merino run kit to conquer cold weather. The collection features apparel, accessories,...
Arc’teryx Presents Its Third Annual Winter Film Tour
Conceived deep in the mountains and now traveling the world, Arc’teryx’s annual film tour features inspiring short films that celebrate uncommon journeys into the mountains. Each film project aims to take you around the world as athletes, individuals and awe-inspiring...
KÜHL Launches Episode Three of The Road Less Traveled Video Series
KÜHL, a premium independent outdoor brand, announces episode three of The Road Less Traveled: Alaska Aviation, continuing the new video series that dives into the lives of those who forge their own paths. Following trailblazers, rebels and renegades, each episode...
Salomon Arrives in New York with a Special Pop-up in Soho
Salomon, opens its first-ever U.S. retail outpost in SoHo, New York City. The pop-up, which focuses on the brand’s Sportstyle product category, will be open to the public on October 2nd. As the fastest growing city in North America for Salomon, New York presents an...
Evo Unveils New Hotels in Tahoe and Japan
The company also expands global adventure with evoTrip.
Shop and Support Boarding for Breast Cancer
B4BC has partnered with leading action sports and apparel brands to offer special edition items.
Swatch Nines Surf Debuts Oct. 15-17 in Texas
The new surf event offers a creativity-fueled alternative to traditional competitions.
SIA Releases 2023-2024 Participation Study
U.S. snowsports participation surpasses 30 million for the first time.
SIA Releases 2023-2024 Participation Study
Snowsports Industries America (SIA), the national trade association representing the winter outdoor industry, today released its 2023-2024 Participation Study, revealing significant milestones in snowsports participation across the United States. For the first time,...
Big Agnes Launches 2025 Thru Hiker Sponsorship
Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program will sponsor three ambitious thru-hikers, each one tackling a major...
