The Town of Vail, Vail Resorts, and East West Partners today announced a partnership to develop the West Lionshead area into a fourth base village at Vail Mountain, the world's premier alpine destination. The new base village, planned in the location formerly...
Magda Hernandez
Magda Hernandez's Latest Posts
First Wavegarden in Middle East Coming to Bahrain
The Bahrain Surf Park – Club Hawaii Experience will be a centerpiece attraction at the prestigious Bilaj Al Jazayer development along Bahrain’s scenic southwest coast.
Vans Releases MTE Crosspath and MTE Crosspath Mid
The always-ready silhouettes sit at the intersection of style and versatility, and are Vans most progressive all-terrain shoes to date.
Jetty Releases Its Fall/Winter 24 Collection
The new collection features flannels, eco-minded outerwear, and wardrobe essentials.
UGG Debuts New Global Campaign Co-Created by Post Malone
Together with his community of creatives, the artist and musician brings the brand’s men’s weather hybrid collection to life in a new film.
LowDown Helmets Brings Timeless Style To The Slopes
LowDown Helmets is a family-owned company that offers ski and snowboard helmets with a sleek retro look, modern safety standards, and unparalleled comfort. It has found its place in a crowded market by offering four distinct styles that have established it as a new...
Authentic Acquires Champion, Unveils New Brand Partners
Authentic adds the originator of sweatshirts to its storied brand portfolio in its second largest acquisition to date.
Atomic Kicks Off Apparel Segment
Atomic is leveraging its brand appeal to enter the apparel segment. With the launch of the Backland and Revent All-Mountain collections, the 2024/25 season marks the beginning of a new journey, which has been supported by the hiring of Janosch Bechtel. With ski...
Bluestar Alliance Acquires Off White LLC from LVMH
Off-White is an international luxury streetwear brand founded in 2012 by Virgil Abloh.
Rumpl and Snow Peak Reunite for a New Fire-Resistant Blanket
Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, proudly announces the launch of its third fire-resistant blanket – the Takibi Blanket – with Portland-based Japanese camping brand Snow Peak. The 50 x 70” throw-size blanket addresses...
Opinion: “Every Brand is Your Rival. But Who is on Your Team?”
In 2006, Doris Kearns Goodwin published a remarkable book. In Team of Rivals, Goodwin makes the case that Abraham Lincoln succeeded in his presidency because he found common cause with three people who had, only months before, been bitter rivals for the Republican...
Sun Valley Resort Named Host of Audi FIS Ski World Cup Finals
Sun Valley Resort has officially been named host of the Audi FIS Ski World Cup Finals, March 22-27, 2025, including all four disciplines for men and women. FIS granted final ratification to Sun Valley Resort upon completion of the World Cup course and updates to the...







