“The place where mountain endurance athletes are made”: Following construction lasting two and a half years, DYNAFIT is opening its new headquarters in Kiefersfelden, the DYNAFIT Speed Factory. At the northern gateway to the Alps, the mountain sports specialist has...
Magda Hernandez
Magda Hernandez's Latest Posts
Vista Outdoor To Adjourn Special Meeting of Stockholders to Oct. 9
Vista Outdoor Inc. (“Vista Outdoor”, the “Company”) (NYSE: VSTO) today announced that it will adjourn the special meeting of stockholders to vote and approve the merger with the Czechoslovak Group a.s. (“CSG”) (the “CSG Transaction”) to 9:00 am (Central Time) on...
BlackStrap Adds New Layer of Elite Athletes to Global Growth Strategy
This action reinforces Blackstrap’s dedication to innovation and its influence on winter sports culture.
Brixton and Tilly’s Life Center Equip Teens for Back to School
Brixton donated hundreds of beanies, hats, scarves and other items to TLC.
Weston Backcountry Ends In-House Sales, Brings on Independent Rep Team
The company onboards a full new team of independent reps.
Peak Performance Launches In U.S. Market
Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall 2023...
Gearhead Outfitters Announces Grand Opening of Patagonia Concept Shop
Gearhead Outfitters is excited to announce the grand opening of its Pinnacle Hills location, now rebranded as a Patagonia Concept Shop. Located at 2203 South Promenade Boulevard, Suite 3155 in Rogers, Arkansas, the store is now open with an exclusive focus on offering...
Outdoor Industry Association Welcomes Jaclyn Levy
A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs. A seasoned public policy...
Fjällräven Launches Resale Marketplace
Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven...
Alterra Mountain Company Names New President & COO of MWHS
Alterra Mountain Company announced today that Elias Ortner has been named President & COO of Mike Wiegele Helicopter Skiing (MWHS) based in Blue River, British Columbia, Canada, effective immediately. Elias, a MWHS veteran of 17 years, is responsible for all...
Opinion: The Outdoor Retail Outlook for 2025
Major shifts are afoot in the global consumer landscape and retail market and, understandably, many outdoor brands are struggling to keep up. As McKinsey noted in their “State of the Consumer 2024” report this summer, “consumers have continued to defy expectations and...
Outdoor Industry Applauds Administrative Action on De Minimis
Last week, the White House announced its intention to make sweeping changes to Section 321 de minimis entry procedures through the federal regulatory rulemaking process. The changes, designed to curtail the flood of duty-free shipments, particularly from Chinese...






