Magda Hernandez

Magda Hernandez's Latest Posts

Peak Performance Launches In U.S. Market

Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall 2023...

Fjällräven Launches Resale Marketplace

Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven...

Opinion: The Outdoor Retail Outlook for 2025

Opinion: The Outdoor Retail Outlook for 2025

Major shifts are afoot in the global consumer landscape and retail market and, understandably, many outdoor brands are struggling to keep up. As McKinsey noted in their “State of the Consumer 2024” report this summer, “consumers have continued to defy expectations and...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series