California-based lifestyle brand expands with a community hub for surfers and locals alike.
Magda Hernandez
Magda Hernandez's Latest Posts
Dermatone Introduces Natural Anti-Chafe Body Stick
Dermatone, a leading skin and sun care brand since 1981, today introduced the Anti-Chafe Body Stick, joining its product line of sun protection and skincare. The natural, antibacterial and fragrance-free balm protects skin from rubbing, irritation and friction during...
Fox Racing Releases RAWTEC Collection
Fox Racing, the global leader in motocross and mountain biking gear and apparel and a Revelyst brand, today released a RAWTEC collection designed with engineered fabrics that enhance breathability, mobility, durability, and overall comfort for on-trail performance....
Revelyst and 5 Horizons Announce Licensing Agreement
Revelyst, a collective of world-class maker brands that design and manufacture performance gear and precision technologies and a segment of Vista Outdoor Inc. (NYSE: VSTO), and 5 Horizons, a global leader in accessories for the work, outdoor and sporting goods...
Vista Outdoor’s Board of Directors Seeks to Maximize Revelyst’s Value
Vista Outdoor Inc. (“Vista Outdoor”, the “Company”) (NYSE: VSTO) today issued the following statement from the Company’s Chairman of the Board, Michael Callahan: We are committed to continuing to explore all opportunities to maximize the value of Revelyst, including a...
Suunto Launches ZoneSense Technology to Detect Exercise Intensity
We are proud to announce the launch of our latest innovation, the Suunto ZoneSense technology – a pioneering advancement in endurance training. ZoneSense uses novel heart rate variability (HRV) features to accurately detect exercise intensity, giving athletes...
Hobie Eyewear Partners with Field & Stream Music Festival
Hobie® Eyewear, the trusted name in premium sunglasses since 1982, is proud to announce its collaboration with Field & Stream, one of America’s most iconic outdoor brands. This partnership will be unveiled at the highly anticipated Field & Stream Music...
Material Facts Collective Working Group Open for New Members
The European Outdoor Group (EOG) and Equip Outdoor Technologies Ltd (Equip), owner of Rab and Lowe Alpine, are inviting new members to join The Material Facts Collective. The Collective is an industry working group aiming to create a shared standard for product...
ORR Hosts Briefing on Impacts of U.S. Trade Policy
Today, Outdoor Recreation Roundtable (ORR) hosted a critical virtual briefing (recording available here), gathering industry leaders to discuss the impacts of U.S. trade policy on the $1.1 trillion outdoor recreation economy. This event comes as trade uncertainties...
Flylow Celebrates Launch of ‘Leftover Land’ Resale Site
For nearly two decades, Flylow (www.flylowgear.com) – the creators of independent, homegrown and mountain-raised outerwear and apparel – has thrived by choosing their own path. This month, the brand is breaking trail once again with the launch of Flylow Leftover...
Mammut Launches New Mountain Insulation Solution
Mammut has a long history tied to ropemaking, since 1862 when it first started developing agricultural ropes in Switzerland. The brand has continued to innovate in gear built for the mountains since then, including its newest insulation technology, LoopInsulation. An...
Cotopaxi Launches Renovo Collection
Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, is launching the Renovo Collection, one-of-a-kind jackets and vests made from 100% upcycled pre-loved Cotopaxi products. This new collection is designed and produced in partnership with the...