Fans asked and the Natural Selection Tour is making it happen. This season, YETI Natural Selection Revelstoke will run with TWO full, live days of head-to-head competition from the dynamic terrain outside of Revelstoke Mountain Resort’s boundary in British Columbia,...
Magda Hernandez
Magda Hernandez's Latest Posts
Natural Selection Tour to Stage Two Live Snowboarding Competition Days in 2025
YETI Natural Selection Revelstoke returns March 10-17.
Surf Icon Shaun Tomson to Build a Wave of Purpose with Instinct
World surfing champion and inspirational speaker Shaun Tomson aims to start a positive wave movement with Instinct, the world’s first social purpose surfwear brand, in weeklong Florida tour.
Sandy Par Continues to Cut Its Own Fairways in Golf
The brand has partnered with Zumiez and Canadian Lifestyle Distribution Company, Grand Trading.
Xcel Brings Forward Neoprene Free Rollout
The brand launches COMP+ performance wetsuit, which is the hero product of the new Xcel Fall 2024 line.
Superfeet Wins Recognition in Inc.’s Best Workplaces 2024
Superfeet, the global leader in performance insoles, proudly announces its recognition as one of Inc.’s Best Workplaces for 2024. The accolade highlights the brand’s commitment to creating an empowering and inclusive workplace culture. This prestigious award, shared...
Introducing Uncle Bill Headwear
Born from the same minds behind Seager, Case Anderson, Mattson Smith and Elliott Shaw launch Uncle Bill Headwear.
Ikon Pass Adds Sierra-at-Tahoe, Calif. for Winter 24/25
In addition, Ikon Base Pass now includes Taos Ski Valley.
Ikon Pass Adds Sierra-at-Tahoe, Calif. for Winter 24/25
Ikon Pass will offer six of California’s best mountain destinations when Sierra-at-Tahoe joins Ikon Pass for winter 24/25, unlocking even more Tahoe access for Ikon Pass holders. Score your Ikon Pass at its current low rates before prices go up and start planning the...
Vans Celebrates New York’s Skate Community
The block party in Brooklyn will include skate jams and lessons, an “Off the Wall” community market, and even a “skate rave.”
Surf Expo Expands Reach as the Show Returns to Orlando
More than 650 exhibitors representing over 750 brands will gather to display the latest in watersports, beach, resort, swim, outdoor, and coastal life products.
Surf Expo Expands Reach as the Show Returns to Orlando
Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, is returning with increased international participation to the Orange County Convention Center in Orlando, Florida. From September 5-7, 2024, more than 650 exhibitors representing over 750...









