Outdoor industry veteran brings expertise in brand storytelling and community engagement to lead MeatEater’s marketing strategy.
Magda Hernandez
Magda Hernandez's Latest Posts
Mateminco Launches the X1 Pro LED & LEP Flashlight
Mateminco, a leader in innovative flashlight technology, is proud to announce the launch of its latest product, the Mateminco X1 Pro LED & LEP Flashlight. Designed for outdoor enthusiasts, tactical professionals, and anyone in need of superior lighting solutions,...
Rhino-Rack Acquires RockyMounts
Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor enthusiast markets, today announced that Rhino-Rack, a leading brand in Clarus’s Adventure segment, has acquired certain assets of RockyMounts™, a Colorado-based...
Raide Wins 2024 ISPO Award for LF 30L Ski Touring Backpack
Raide, the company dedicated to making equipment and apparel for efficient human-powered movement in the mountains, won a prestigious ISPO Award in the Snowsports category for its LF 30L ski touring backpack. “This is a nicely executed lightweight pack solution for...
X Games Names Olympian Jeremy Bloom New CEO
Bloom is a successful entrepreneur, philanthropist, and the first dual-sport athlete to ski in the Olympics and be drafted in the NFL.
2024 Polartec Apex Awards Winners Announced
Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, sustainably-driven brands, is delighted to announce the winners of the 2024 Polartec Apex Awards, the annual design contest that celebrates the brands...
Ruroc Introduces the RG2 Helmet
Ruroc, a global leader in winter sports protection, proudly introduces the RG2 helmet. As the world’s only full-face snowsports helmet, the RG2 is the culmination of 15 years of direct feedback from Ruroc’s snow community and professional athletes. Building on the...
Campagnolo Partners with Team Cofidis
The sporting year comes to a close with news that many in the cycling world had been expecting and hoped for. In 2025, Campagnolo will be back at cycling’s “top table” thanks to a partnership it has recently confirmed with one of the World Tour’s biggest teams: Team...
Wild Rye Expands Into Snow Outerwear For Fall-Winter 2025-26
The women-led brand unveils its first outerwear collection designed for hard-charging skiers and riders.
Costa Sunglasses Partners with The EDDIE Big Wave Invitational
Opening ceremony of the revered surfing event kicks off on Friday, Dec. 6, in Waimea Bay, North Shore, Hawaii.
Academy Sports + Outdoors Opens Five New Stores
Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, wrapped up 2024 with five new stores in Bradenton, Fla.; Yulee, Fla.; Searcy, Ark.; Meridian, Miss.; and Corsicana, Texas. As part of its...
Osprey Marks the Next Evolution in Winter Gear with 2025 Snow Line
Osprey Packs is bringing its legacy of durable luggage and comfortable snowpacks to new heights for winter 2025. Drawing on 50 years of expertise in top-quality, high-performing packs and carry solutions, Osprey introduces the Mountain Bound winter luggage collection...