Magda Hernandez

Thorogood Workwear proudly announces the introduction of its latest ‘Made in USA’ Workwear Collection, set to launch in Spring 2025. This upcoming line upholds Thorogood’s century-long legacy by delivering top-quality apparel designed to meet the needs of America’s...

W. L. Gore & Associates announces today that the GORE-TEX® Brand, known for premium waterproof and breathable high-performance technical fabrics, has significantly increased its number of Outerwear On Demand snowsports garment rental program locations, with the...

Evergreen Outdoor Group, a leading outdoor and active lifestyle market sales agency in the Pacific Northwest, is growing its presence and salesforce power with the addition of partner Sara Zuchetto. Evergreen Outdoor Group currently represents notable footwear,...

Blizzard-Tecnica is proud to announce the fifth annual scholarship for women looking to advance their education in snowsports - the W2W Hilaree Nelson Education Scholarship. Whether applicants are interested in avalanche safety, ski instruction, guiding, or other...

The Ski California Board of Directors today announced the appointment of John Rice, a ski industry veteran with 47 years of experience, as the association’s new President. Rice, who has served as Vice President and General Manager of Sierra-at-Tahoe since 1993,...

Today, Alterra Mountain Company has announced the closing of the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio of unique, complementary destinations in the Rockies. “We are honored to become the stewards of Arapahoe Basin, and we are excited to...

Courtney Dauwalter, the expert of ultra running, is known for her unmatched mental toughness. She breaks down races into manageable sections, focusing on the next milestone, and uses positive self-talk to stay driven. Phrases like "embrace the pain" and "right foot,...

Columbia Sportswear today unveiled the full product lineup for The Vader™ Collection, a special-edition collaboration with Lucasfilm inspired by the legendary Star Wars™ villain, Darth Vader. This 16-piece collection, Columbia’s largest Star Wars -inspired release...