The impacts of discounting, Day 2: The retail side

Yesterday, I explored the issue of discounts this holiday season, how it impacts brands, and underlying issues that some believe are driving promotions in the industry.

Today, retail analysts, experts and retailers answer the question: What are the long-term implications of the current price promotions?

I wondered if all this discounting was training the consumer to expect dramatically reduced prices.

Published: May 13, 2013

Yesterday, I explored the issue of discounts this holiday season, how it impacts brands, and underlying issues that some believe are driving promotions in the industry.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series