Store tour, Brea Mall: Obey, Obey, Obey

<h3>Plus, the small brand getting a big ride at the PacSun test store; what industry retailers can learn from Metropark; and shoppers come alive</h3> <p> </p> <p>I hit the road Friday for a store tour, part of an ongoing series where I visit a variety of retailers that carry industry brands, from core stores to major mall players.</p> <p>This time, I spent several hours at the Brea Mall, and came away with these top headlines:</p> <p>- Obey, Obey, Obey - it's incredible how many industry and non industry stores carry Obey and are featuring the brand in prime locations in their shops.</p>