A tour of a converted Chick's store

It's a new world at the old Chick's stores.

Chick's Sporting Goods was a large and important customer for the action sports industry. The 15-store chain carried a wide selection of action sports brands ranging from Quiksilver to Ezekiel and prominently displayed the brands front and center in its stores, with the men's and junior's sections adjacent to each other. Chick's gave the "beach lifestyle" a huge chunk of floor space.

Published: May 13, 2013

It’s a new world at the old Chick’s stores.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series