ASR Report: How Roxy plans to compete with fast fashion

<p>I spoke at ASR with Deanna Jackson, SVP of Sales at Roxy, about what is new with the brand, how it is adjusting to compete with fast fashion, and the impact of Summer Rapp now being in charge of Roxy design in addition to design for Quiksilver Women.</p> <p><img class="float_Image_Left" src="https://shop-eat-surf-outdoor.com/userfiles/image/blog/industry events/expo.roxy.JPG.jpg" alt="Roxy tent" width="400" height="195" />Deanna said overall, the junior's market has been very challenging, and that it's the toughest market she's ever seen for juniors.</p>
Published: May 13, 2013

I spoke at ASR with Deanna Jackson, SVP of Sales at Roxy, about what is new with the brand, how it is adjusting to compete with fast fashion, and the impact of Summer Rapp now being in charge of Roxy design in addition to design for Quiksilver Women.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series