Special report: What you need to know about the Canadian market

Canadians are crazy about action sports, and their economy has held up better than many others during the global recession, making the country an important territory for the action sports industry.

This week, we take a closer look at the Canadian market by talking to several distributors, the CEO of West 49 (one of the industry's largest global retail customer by number of stores), and others about this country that is so close, yet so very different from the U.S. market and not always understood by some Southern California-based action sports brands.

Published: May 13, 2013

Canadians are crazy about action sports, and their economy has held up better than many others during the global recession, making the country an important territory for the action sports industry.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series