State of skate shoes – Converse

Converse Sales Manager Casey Rydzeski talks about Converse's strategy for its "Cons" core skate line, where the brand is growing and how the company is tweaking the shoes for skateboarders.

Sales

Sales are looking very strong, we're having excellent sell-throughs currently at our core skate retailers and our Spring 2010 bookings have increased significantly from Spring 2009.

Growth

Most of the growth is coming from our current account base. Also, we are slowly and strategically opening more doors, which is also contributing to the growth for Spring 2010.

Published: May 13, 2013administrator

Converse Sales Manager Casey Rydzeski talks about Converse’s strategy for its “Cons” core skate line, where the brand is growing and how the company is tweaking the shoes for skateboarders.

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Posted in: Executive Edition

Tagged with: Casey Rydzeski, Converse, Executive Edition, Skate, state of skate shoes