State of skate shoes – Nike SB

We checked in with Darin O'Brien, Business Director for Nike SB, and Kevin Imamura, Global Communications Manager for Nike Action Sports.

Sales

Sales are steady. Obviously, everything is a lot different than it was a few years ago, but Nike SB is still moving forward.

Recession

The recession has impacted everyone; no one was immune. But for Nike SB we ran a pretty tight ship going into the recession, managed it accordingly and now that we are coming out, we are in a pretty good spot.

Published: May 13, 2013

We checked in with Darin O’Brien, Business Director for Nike SB, and Kevin Imamura, Global Communications Manager for Nike Action Sports.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series