Get ready Europe: Hollister accelerating expansion

Plus, executives try to reconcile lower prices and discounts with aspirational brand stance; the company’s prediction for the promotional environment during holiday; and another Hollister flagship for NYC.

Abercrombie & Fitch executives said this morning on an earnings conference call that it’s planning a major expansion of its surf-inspired Hollister chain in Europe during the next two years.

Published: May 13, 2013

Plus, executives try to reconcile lower prices and discounts with aspirational brand stance; the company’s prediction for the promotional environment during holiday; and another Hollister flagship for NYC.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series