PacSun value stores on way out

<p><em>Plus: What the new CEO said about action sports brands, spring plans for footwear, more color on the dramatic sales decline, a new strategy for swim, juniors brands that may see increasing sales at PacSun and a mention of a new marketing initiative with Nike-owned brands.</em></p> <p>New Pacific Sunwear CEO Gary Schoenfeld said on an earnings conference call this afternoon that the company’s controversial “value” stores will be eliminated during 2010.</p>
Published: May 13, 2013

Plus: What the new CEO said about action sports brands, spring plans for footwear, more color on the dramatic sales decline, a new strategy for swim, juniors brands that may see increasing sales at PacSun and a mention of a new marketing initiative with Nike-owned brands.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series