Hurley on new Nike 6.0/Hurley/Converse store in Irvine

Nike 6.0, Hurley and Converse have opened a 3,200-square-foot store at the Irvine Spectrum Center.

I spoke with Bob Hurley and Hurley SVP of Retail Reenie Benziger today about the new location, if more are planned and the strategy behind the new retail initiative. Reenie has been with Hurley for about a year, and previously worked at Pacific Sunwear and The Gap Inc.

Published: May 13, 2013

Nike 6.0, Hurley and Converse have opened a 3,200-square-foot store at the Irvine Spectrum Center.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series