Looking back and ahead: Michael Tomson

<p>Today, Michael Tomson looks back on 2009 and ahead to 2010 and 2011 in our “Looking back and ahead” series.</p> <p>He’s confident the lessons learned from this recession will stick. “It’s amazing what happens when you lose all your money,” he said.</p> <p>Michael says Spring 2011 is the key season to see if the industry is going to find its footing and a new voice. He also gives five strategies he would employ for Spring 2011 if he were in charge of a brand.</p> <p>Michael is a former professional surfer, co-founder of Gotcha and an industry consultant.</p>