Marshall Cohen’s 2010 message: Innovate now

Consumer and retail market research guru Marshall Cohen had a simple message for retailers and brands to open the second day of the ICR XChange investors conference: invest and innovate now, to be ready for the consumer rebound.

Cohen, the chief industry analyst of the NPD Group, was forthright about challenges still ahead, and ultimately optimistic about the future.

Here are highlights of his “Beyond the Data” presentation at the St. Regis in Dana Point, California:

Published: May 13, 2013

Consumer and retail market research guru Marshall Cohen had a simple message for retailers and brands to open the second day of the ICR XChange investors conference: invest and innovate now, to be ready for the consumer rebound.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series