Paul Naude on Swell acquisition and more

I caught up with Billabong Americas President Paul Naude at Surf Expo and asked him some follow up questions about Billabong’s acquisition of Swell.com.

On a separate note, Paul also provided some details about Billabong taking over a store lease from Thalia Street Surf Shop in Laguna Beach.

Swell.com

Paul said Swell owner Jeff Berg approached him informally about the idea of Billabong getting involved with Swell.

Published: May 13, 2013

I caught up with Billabong Americas President Paul Naude at Surf Expo and asked him some follow up questions about Billabong’s acquisition of Swell.com.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series